Last week, our CEO Robin Brattel was very excited about attending and speaking at the 30th anniversary International Confex show at ExCel. The exhibition was a massive success and it comes as no surprise that it has been recognised as the UK’s leader for the events industry.
As well as being a great place to do business and seek out inspirational ideas for events, with the aim of bringing like-minded professionals closer together, International Confex also provides a great opportunity to get that all important face time that can be so difficult to achieve today.
A big focus at this year’s event was modern technology and the impact that it has had on the industry. From mobile phones and online videos to gamification and of course, the rise of the ever-popular social media, there certainly was something for everyone.
Our very own CEO, Robin Brattel was even there to give a speech himself. Robin proudly discussed how social media and online platforms can be used effectively in event organisation and promotion. His eager audience listened on as he discussed how these platforms are currently used in the industry, compared the various methods that can be used and vitally, looked at the effectiveness of each.
Talking to a jam-packed audience, Robin also shared all the new trends occurring in social media and explained how to implement and measure these effectively. For those of you who are interested in learning more about what Robin had to discuss at International Confex, stay tuned because very shortly we will be posting a write-up of the day’s events.