Last week some of us at Eventility had the pleasure of attending Social Media Marketing 2013 (organised by Our Social Times), probably the most interesting marketing event of the year. Expert speakers delivered knowledge-packed presentations covering everything from content and influencer marketing, to ‘native advertising’, video marketing and the use of humour on Twitter.
The importance of content marketing is growing, with 25% of marketers’ budgets spent on developing engaging content. As this growth led to a devaluation in content value as a competitive advantage, we learned that understanding the true goals of content from educational to entertaining, finding inspiration in all areas and aiming for ‘home runs’ are the tools that will deliver real value in our campaigns.
Other topics we found particularly interesting were the significant expansion in video marketing on channels such as Vine and Instagram, the key ingredients of a highly shareable video, the easing in Facebook’s competition rules and how social campaigns can be integrated with other digital and offline channels.
Dom Wright from Yorkshire Tea showed us their fantastic Yorkshire Tea Train blogger event, and actor, comedian, director and social media evangelist David Schneider, brightened everyone’s day with great examples using social media, in particular Twitter.
Find out more about these exciting topics http://oursocialtimes.com/the-smm13-story-part-1/, we’re already looking forward to the next event by Our Social Times.