Eventility Supercharges BJJAGB – Case Study

bjjagb-large_755About the BJJAGB

The British Ju-Jitsu Association GB National Governing Body (BJJAGB) has been offering instruction and training in Ju-Jitsu since 1960. Located in Accrington, Lancashire, the British Ju-Jitsu Association National Governing Body has produced champions in life as well as in the martial arts.

The British Ju-Jitsu Association was originally founded in 1956 by Soke James Blundell and was later re-constituted in 1988. It included other affiliated Ju-Jitsu associations from around Great Britain. Together, these clubs and associations approached the British Sports Council (now the UK Sports Council) to establish a single Governing Body for the Martial Art of Ju-Jitsu in this country and as a result, since 1993, the BJJA has become the British Ju-Jitsu Association Governing Body.

The BJJAGB oversees all aspects of Ju-Jitsu in Great Britain:

  • Establishing codes of conduct
  • Standard practises
  • Competition formats and rules
  • Arranging group insurance policies for clubs
  • Certification of teachers and competition referees
  • Registration of new clubs

The BJJAGB Experience Before Using Eventility

The main points of frustration that the BJJAGB faced were:

  1. Out of date club listings on the website
  2. Limited data on what was happening at club level
  3. No online tools for affiliated clubs
  4. Having to use multiple tools
  5. Difficulty pulling together accurate national diary information to put on their website.
  6. No easy way to sell tickets to national events
  7. No single view for participation data across affiliated clubs

How Has Eventility Specifically Addressed Those Problems?

  • Eventility Engage solves the problems of data and membership management for associations with multiple connected clubs, groups, events and facilities.
  • Eventility gives a platform for their connected clubs and groups to organise and promote their activities.
  • Eventility provides a website, mobile apps, text and email services, range of plug-ins and website templates to organise and promote their activities and an API for the associations to manage their data.

The BJJAGB Experience Using Eventility

Eventility presented the Engage Solution to the BJJAGB National Congress in October 2012 and it was enthusiastically received with clubs signing up to use it there and then.

At the time, Eventility founder, Robin Brattel said, “We’re delighted that The British Ju-Jitsu Association National Governing Body have chosen to work in partnership with Eventility.  With our Engage products powering their website they will be able to increase the exposure of all the fantastic Ju-Jitsu clubs and events being run around the country, helping to encourage more people to participate.”

The BJJAGB are using the following Eventility products:

  • Communications Hub inc. email tracking and SMS
  • Events Hub
  • Selling tickets
  • Collecting subscriptions/dues

What Are The Top Features the BJJAGB Love About Eventility?

  1. The BJJAGB website now has the Eventility Engage plug-in which means that they have accurate contact information available
  2. Ensures that the BJJAGB website is updated in real-time with club details, training and event listings
  3. The information is also available on the Eventility website for prospective members to find
  4. Provides BJJAGB Ju-Jitsu club organisers with free tools to simplify the organisation and promotion of their clubs
  5. Helps BJJAGB understand and report on participation in Ju-Jitsu and how it is increasing across their membership

BJJAGB Map

BJJAGB Results With Eventility

  • Originally 97 clubs were listed on the BJJAGB website, that has now grown to 217 via Eventility Engage from partner aggregation and additional clubs
  • 43% of originally listed clubs are now claimed with full details updated
  • 724 club level events not previously listed are now listed
  • National Event ticket sales are now run via Eventility
  • Tracked email communications showing engagement with open and click rates
  • More awareness for BJJAGB

The BJJAGB Recommends Eventility

“The partnership with Eventility is fantastic for the BJJA.  Not only does it provide our clubs with an amazing free tool to help manage their clubs, events and members, but the Engage solution powering our website means we’ll always have the latest data for our members clubs and statistics to show participation across our sport.”

Martin Dixon, Chairman, British Ju-Jitsu Association Governing Body.

To see Eventility Engage in action visit http://www.bjjagb.com

For more information on Eventility Engage

www.eventility.com/engage

Email: robin@eventility.co.uk

How to Contact The BJJAGB

Martin Dixon

5 Avenue Parade, Accrington, Lancashire.

Phone: + 44 (0) 7850 317553

Email: chairman@bjjagb.com

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Eventility Case Study – WindmillArt

Windmill ArtGroup Owner:

Conrad Webb

1.Tell us a bit about WindmillArt

WIndmillArt is a private, not-for-profit, commission free, art gallery, event space, nightclub, photo studio and conference venue in Linton, South Cambridgeshire, UK. It was created in 2005 by myself and my wife Tereza Votre, and is situated in the large, four storey, 1836 brick Tower Windmill, which dominates our home and garden.

Tereza is a silversmith and jewellery designer, whilst I am Managing Director of a commercial and residential property investment company. I have previously worked at Sotheby’s in both London and New York and I also have a life long interest in photography.

Since 2005, WindmillArt has held two or three fine art exhibitions a year with invited Cambridge, Suffolk and Essex based artists and occasionally National artists exhibiting. Initially there was no charge to the artists for ‘hanging’ nor were any ‘commissions’ charged. The only fees shared equally by the exhibitors were those for publicity and printing of flyers, posters etc. In 2011 we were faced with ever increasing maintenance costs and the decision was made to charge as low a fee as possible to contribute to the direct costs of the gallery space and to expand the types of events we would accommodate. There are still no commission charges and affordable usage fees are negotiated relative to the type of event and length of duration.

2. How did you hear about Eventility

I first heard about Eventility through a contact I made at a gallery event at Williams Art in Gwydir Street, Cambridge and later through Cambridge Dark Room, a group for those interested in photography. http://www.eventility.com/cgc/cambridge-darkroom/-/cambridge/gb/318

3. What were your challenges before using Eventility

My application to use Meetup to promote the photo-studio side of WIndmillArt was rejected by them. I am still not sure why as I was aiming to do very similar events as other photo based Meetups I had attended. With Eventility I can promote any events at WindmillArt and Meetup doesn’t offer the wide range of features that Eventility does, nor is it free and UK based.

4. What was the big a-ha moment when you decided you needed to try Eventility?

I remembered Eventility after my problem with Meetup occurred and a discussion with someone who was already using Eventility tempted me to try it and discover how it had evolved and continues to do so.

5. What are the top features you love about Eventility?

1. Best website support I have ever encountered, they listen to me and help or fix any issues I might have quickly.

2. It’s really useful for selling tickets to our events, I think the prices are the most competitive out there. The scan app for scanning tickets is really nifty and pretty sophisticated as well.

3. We are always looking for new ways to let people know about our events and using Eventility means that we get to new audiences and our web search results are better

6. What specific problems has Eventility addressed that other groups/businesses might be able to relate to?

I think everyone’s needs will be different but for us it has provided a great ticketing platform for events at WindmillArt and of course, more publicity for us is always great.

7. What is the single biggest reason you would recommend/why you love Eventility

Incredible website support and I know they want to make it perfect. Also, I can’t wait for the Eventility iPhone app, I hear there is one coming very soon.

8. What is best tip you can pass along to anyone organising a group, event or place?

Go slowly but keep at it – the numbers will come but don’t expect miracles at your first event. Learn how best to exploit social networking and attend other similar events to see what makes them work.

9. If money were no object, what would your next Eventility event look like?

A concept photography collaborative workshop with full compliment of clothing designers, stage designers, male and female models, make up artists, hair stylists, photographers and creative directors with an aim to create fabulous and highly professional images.

Contact details:

For more information visit:

WindmillArt on Eventility – http://www.eventility.com/cgc/summary/6533

Web – http://www.windmillart.co.uk/

Facebook –  https://www.facebook.com/WindmillArt

Twitter – @windmillart

Email – conrad@windmillart.co.uk

Address – Windmill House, Long Lane, Linton, Cambridgeshire. CB21 4NS

Telephone – + 44 (0) 7931 372110

Please contact Conrad if you wish to view the space and the grounds and would like to discuss possible uses.

Eventility Case Study – Zen Bicycle Band

Zen1Zen2Group Owner:

Paul Cheneour, of Zen Bicycle Band

 

http://www.eventility.com/cgc/summary/5286, based in Dover, UK.

Tell us a bit about yourself:

I’m a musician, a flautist and composer who trained at the Guildhall School of Music in London under Professor Rainer Schuelein. I play concert flute, piccolo, alto flute, bass flute, ney flute, siblisi, duduk and percussion. I also do boul/scat vocalisations and have wide experience exploring different musical forms from western art music and jazz to world music.

Tell us a bit about your group:

The Zen Bicycle Band is made up of myself, Dave Robinson and Clive Fletcher. We have a regular monthly residency (concert) at The Louis Armstrong in Dover plus many others ranging in size from pubs, theatres and arts centres to The Festival Hall in London.

What’s Zen Bicycle Band music like?  It’s a freeform flowing stream of connectivity between three individual players created entirely spontaneously in a manner similar to the Japanese art of calligraphy Shodo – ‘Direct Deed’ where after much meditation and with one stroke of the brush ideograms are formed. We become quite still, connect with the audience and also directly to the source of imagination and inspiration so every performance is unique to that moment of creation.

What were your challenges?

Apart from The Zen Bicycle Band, I’m also involved with other music groups (Paradise Flute and String Quartet, Paul Cheneour and Dilly Meah Sufi-Boul-Fusion, Aeona Flute Quartet, 7 Changes, & Cybajaz,).  My main challenges were:

  1. Finding a ‘diary’ function/plug-in for all my events for my website
  2. Letting more people know about my band and events so they can attend my gigs and buy my music
  3. I needed something that would be easy to use for us old persons!

What did you use before you started using Eventility?

I had my websites and used MySpace, I also used e-mail, word of mouth, and a monthly newsletter and used free listings, web sites and posters.

I found that updating them all individually on concert dates and then trying to tell people about them was time consuming and painful, so I started to look around at something that would help me organise my concerts and let people know about them. I looked at a few solutions but chose Eventility as it looked simplest and was free.

What are the top features you love about Eventility?

  1. It’s easy to use
  2. It’s free
  3. It has lots of features that I haven’t used yet but are useful for me – selling tickets for my concerts, sending out videos and music files to my group members in an update and others
  4. Great Customer Service – any queries I’ve had have been answered quickly, it’s nice to find real people to help.
  5. They help let people know about my concerts

What specific problems has Eventility addressed that other musicians/bands size might be able to relate to?

Organising effectively and efficiently I can really recommend Eventility!

We have had new people going to view our concert details on Eventility so hopefully that will translate to more people attending either soon or in the future.  We are also getting our concerts featured more on Facebook and Twitter so more people can find us, which is good news.

I am using Eventility in a basic way at the moment by using the plug-in for events, which enables me to put the diary (and update) on my redgoldmusic web page easily.  Eventility also has a lot of really useful features that I plan to start using in the future, next step for me is to upload my contact/mailing list to Eventility.

What is best tip you can pass along to anyone organising a group or event

Be as friendly as possible and just give essential clear information.

If money were no object, where would you like to hold your next Eventility event?

The Festival Hall London, we’ve played there before and love it as a venue.

Contact details:

For more information visit:

http://www.eventility.com/cgc/summary/5286 Zen Bicycle Band

http://www.redgoldmusic.com/diary.php

www.redgoldmusic.com

www.zenbicycleband.co.uk

www.arsmuse.com.mx

e-mail:  paul@redgoldmusic.com

Zen Bicycle Band have just released their latest CD, The Zen Bicycle Band ‘In Your Head’ CD NSM1095CD (Published by Northstarmusic UK). Available from www.redgoldmusic.com  £10.00 +£1.50 P/P or http://www.Justflutes.com:

Contact: Marc Arnold Tel-07721-692-909 e-mail management@zenbicycleband.co.uk

Social Media for Sports Clubs Infographic

Of the 6000 plus clubs, groups and communities that use Eventility.com to organise and promote their fixtures and events, sport is one of the most popular areas.  Local clubs and teams, as well as sports organisations such as the Sport and Recreation Alliance and spogo are turning to the web to help reach potential new members, communicate with existing members and organise their activities.

As our CEO, Robin Brattel, says: “Organising a team or club has always been a tricky business, frequently involving the time consuming process of emails and last minute text messages. But social media platforms like Eventility have the power to change all that by providing a free one-stop-shop for team or club organisation and promotion”.

With that in mind, we put together this infographic (below) to look at how sports clubs of all sizes are using social media platforms successfully – and some rather less successfully.

As you’d expect, the London 2012 Olympics were a huge social media triumph. There were over 150m tweets about the Games and 67% of British adults used social media to follow the action live. Spice Girls aside, Usain Bolt attracted the most mentions with tweets peaking at 80,000 per-minute following his victory in the 200m.

Of course, here at Eventility we’re especially interested in how local sporting events make use of the web. It’s encouraging to see that 76% of sports event organisers use social platforms to promote their events, but this figure is only 50% when looking at smaller events.

I’m sure this will improve throughout 2013 – and we feel we’re playing our part by offering an amazing free platform to help clubs stay organised. Just in case you missed our pitch: Eventility helps teams and groups to save time, effort and resources, and to communicate easily with members and reach out to new members.

Sport and Social Media - Eventility Infographic

Sport and Social Media – Eventility Infographic

Why I Started Eventility – Robin Brattel

I often get asked why I started Eventility. Mainly because I faced the problem of friends saying we should meet up and it never happening, so I decided to start running a monthly get-together where we’d all grab some food and a beer and catch-up with what was going on in our lives.

ProfilePhoto300by300_edited

Robin Brattel, Eventility CEO and Founder.

Very quickly, it became really difficult to manage and I realised why we hadn’t managed to meet up!  I had to send emails to more than fifty friends, three, sometimes four times a month, to say where and when we were meeting, manage all the RSVPs, and then keep reminding them.  That alone was a major task and it occupied many a train journey home. Finding somewhere to go in the first place was also a huge effort.

My experience in technology as a Director of Digital meant I knew there was a better and easier way to do this.  I looked around (back in 2007) but nothing really fitted the bill so I started developing a solution – automated email reminders came first, RSVP tracking next, then the guys said “we want text reminders!” so that came next. I built and tested everything on the successful and demanding London thirty-something friends and they didn’t hold back on their constructive criticism! They still don’t, and that criticism and feedback was, and still is vital.

Pretty soon I realised that what I’d created was an answer to a genuine problem millions of organisers faced – how to simply and easily organise a group.

I found a few ways I thought it would work financially, told a friend, my co-founder  Barrie (who thought it was a great idea), I came up with a name, Eventility, from Event + Utility to describe it and then started investing time and money and taking it seriously.

Around this time Bebo was peaking and everyone was talking about Facebook, and in a way this was scary but I knew our platform would be different – less network, more social  – it’s about groups of people taking co-ordinated face-to-face action together. It’s true that Facebook has become a global phenomenon of social interaction but in the words of the social and technology evangelist, Clay Shirky, “it’s still not very good at dealing with the group pattern” – I think Eventility is!

We now live in a world where a variety of web sites have done an incredible job of connecting people together in virtual space. However, their interactions in that space tend to be fleeting, impersonal and trivial. I wanted to create a web utility which was a means to a deeper end – of people actually meeting in the real world and doing activities together, making the web a tool to enable people to have more vibrant and social ‘real’ lives.

We also realised early on that venues want to attract organisers as they bring in the business.  Whether it’s someone organising a birthday party, the football club captain organising post-game beers or someone hosting a major event, the venue wants to attract them because they bring others. That’s an opportunity to connect two groups together create value for everyone!

To prove our model and concepts to ourselves, we doubled down on one sector – pubs.  In hindsight, this could have been a mistake as the pub sector in the UK had suffered a difficult few years. But now as we look at a business that has pivoted from purely digital to digital and print and with revenues and traffic growing, it’s both proven we’re not barking mad but also that we have the experience of building a good solid business.

The challenges I’ve faced getting to where we are, have been interesting to say the least – Recruiting a team who share the vision, financing the business, building a technology platform people want to use and that can scale globally, keeping up with the fast pace of change in technology.

And despite all this, one thing hasn’t changed, the desire to build the best platform for organising and promoting groups, events and venues and at the same time, providing everyone with an amazing database of things to do and places to go.  I still look around and think that’s a wide-open space waiting to be captured.