Eventility Helps Supercharge Cricket by Partnering with Cricket World®

Cricket world

Eventility has announced its partnership with Cricket World, to create cricket.eventility.com, the Global Cricket Community. The Community uses Eventility’s ‘Engage’ solution, which seamlessly connects multiple clubs, events and cricket related activities together.  It brings communications, events, payments, member and data management into one, easy to use place. ‘Engage’ helps solve the problem of managing and promoting networks and capturing meaningful, connected and up-to-date information.

Cricket clubs get an easy way to organize and promote their own events and activities with a powerful suite of free tools. As coaches, organizers and managers post new content, it is updated in real-time to cricket.eventility.com, cricketworld.com and the soon to be launched mobile app giving an up-to date, unparalleled view of what’s happening in the cricket community.

Eventility’s powerful free tools help clubs to organize everything from training to managing Eventilityfixtures, to collecting subs and selling tickets. Simple email and SMS services ensure that players turn up on time and they can chat and share photos securely with their team in their own ‘live feed’. They can also manage and chat on the move with from the mobile app.

Coming up on cricket.eventility.com are UK club cricket results, fixtures and top performances, UK club cricket Most Valuable Player ratings and exclusive prize competitions and cricket product offers.

The partnership with Eventility is going to be fantastic for Cricket World and club cricket in general.  Not only does it provide clubs with amazing free tools to help manage their clubs, events and members, but the Engage solution powering the Global Cricket Community means we’ll always have the latest data for our members and clubs, as well as statistics to show participation across cricket.”  Said Alastair Symondson – Head of Media, Cricket World.

“As life long cricket fans and players, working with Cricket World to develop a Global Cricket Community and provide cricket clubs with free organization tools is amazing.  At Eventility we’re committed to supporting sports generally by increasing and understanding participation and with Cricket World we’re delighted to be supporting cricket.

Robin Brattel, CEO of Eventility.

The Global Cricket Community is growing and anyone can find out what’s going on near them by going to:

cricket.eventility.com or http://www.cricketworld.com/global-cricket-community/

 About Eventility®  

 Helping Organizers Organize and People Take Part.

Eventility® is the easy-to-use online platform specially built to help organizers organize events, clubs, groups, communities and places.  It also enables people to meet others with shared interests and for everyone to take part.

We also work with associations, alumni and media partners to build national and global communities of connected people, events, clubs/chapters, places and content.

Eventility removes the pain and hassle associated with running and marketing any activity or business, however large or small, via our website, mobile apps or API.

Founded in 2011 by Robin Brattel, our independently backed business is now being used by thousands of organizers and people across the globe.

About Cricket World®

Cricket World® is one of the world’s leading cricket websites and broadcasts both live cricket radio and cricket TV programming on the Internet.

The Cricket World magazine was founded in 1987 and Cricket World‘s website http://www.cricketworld.com went online in 1996 and its content now includes – cricket live scores, cricket news, live cricket ball-by-ball text coverage of all Test cricket, ODI cricket and Twenty20 international cricket matches. It has one of the most comprehensive in-depth cricket statistics on all the international and first-class cricketers to have played the game and much much more.

Our ever-increasing video production includes daily news updates, historical pieces and match reviews Monday to Friday as well as high-profile interviews with cricketers, administrators and fans of the game. We also produce regular cricket betting preview shows.

We pride ourselves on providing extensive and insightful editorial coverage of all major cricket tournaments with a commitment to get news out to you quickly without sacrificing accuracy or integrity.

We produce regular podcasts, both rounding up the daily news from around the world and catching up with our correspondents at specific tournaments.

Our own unique Most Valuable Player Ratings give a snapshot of which players – from international to domestic and club cricket in the UK – are currently in form, taking into account all performances over the last 12 months and being updated daily. You can also use our historic MVP checker to see who was performing well on any date in history.

Contact

To learn more about this community, please contact:

Robin Brattel, Founder and CEO, Eventility robin@eventility.com

Alastair Symondson – Head of Media, Cricket World. as@cricketworld.com

Eventility Partners with The National Volleyball League to Supercharge Volleyball in the USA

NVL

July 30, 2013, London, UK.

Eventility is pleased to announce its partnership with The National Volleyball League (NVL) to create a real-time, connected, online community of everything volleyball in the USA.

“This partnership significantly helps us with our goal of uniting the volleyball community. It makes it really simple for people to organize and find anything that’s going on in volleyball across the country and get involved. With over 173,000 club volleyball programs in the USA we’re incredibly excited by that potential and to be working with Eventility to achieve this.” Stated AL-B Hannemann, CEO of The National Volleyball League

The NVL is using Eventility’s ‘Engage’ solution for associations, which seamlessly connects multiple clubs, events and volleyball related activities together.  It brings communications, events, payments, member and data management into one, easy-to-use place. Engage helps solve the problem of managing and promoting associations’ networks and capturing meaningful, connected and up-to-date information.

Volleyball clubs get an easy way to organize and promote their own events and activities with a powerful suite of free tools. As coaches, organizers and managers post new content, it’s updated in real-time to the NVL and Eventility websites and mobile apps giving an up-to date, unparalleled view of what’s happening in the volleyball community.

“Our Eventility ‘Engage’ solution has been specifically designed to help associations and organizations like the National Volleyball League with objectives to understand and increase participation. All of us at Eventility are extremely excited about working with the NVL. They’re a fantastic and passionate team and we’re proud to be supporting them.” Robin Brattel, CEO of Eventility

The NVL community is continuously growing and anyone can find out what’s going on in volleyball near them by going to:

www.thenvl.com/ and www.eventility.com/

About The National Volleyball League (NVL)

Founded by Albert Hannemann in late 2010, the National Volleyball League (NVL) has one mission: to unite the rapidly growing volleyball community and tap into the sport’s full potential by working with players and sponsors toward a common goal of delivering a one-of-a-kind sports entertainment experience.

The NVL is a player-focused league that simultaneously allows fans unprecedented access to the sport’s greatest stars. Often produced in conjunction with large-scale lifestyle events, NVL tournaments are designed to showcase the players, sport and lifestyle of beach volleyball among new and existing audiences nationwide.

Additionally, the NVL strives to elevate the visibility and credibility of beach volleyball by cultivating lasting relationships between the league and the greater community. Through education, coaching and accessibility, the NVL continually works to bridge gaps and drive the sport to new levels. At the core of this movement is a commitment to fostering meaningful relationships and collaborating with the entire beach volleyball community at all levels, including youth, junior, collegiate and professional. As a result, pro beach volleyball will finally have the opportunity it deserves to thrive on domestic sand.

www.nvl.com

About Eventility

Helping Organizers Organize and People Take Part.

EventilityEventility® is the easy-to-use online platform specially built to help organizers organize events, clubs, groups, communities and places. It also enables people to meet others with shared interests and for everyone to take part.

We also work with associations, alumni and media partners to build national and global communities of connected people, events, clubs/chapters, places and content.

Eventility removes the pain and hassle associated with running and marketing any activity or business, however large or small, via our website, mobile apps or API.

Founded in 2011 by Robin Brattel, our independently backed business is now being used by thousands of organizers and people across the globe.

www.eventility.com

Contact

To learn more about this partnership, please contact:

Robin Brattel, Founder, Eventility robin@eventility.com

Albert Hannemann, Founder, The National Volleyball League alb@thenvl.com

How Social Media and Online Platforms Can Be Used Effectively in Event Organisation and Promotion – Part 2 – Part Two

International Confex 2013Following on from part 1 of Robin Brattel’s talk at the 30th anniversary International Confex show, here we conclude how social media and online platforms can be used effectively in event organisation and promotion.

Our first installment finished off by discussing the six stages of online community development and how you can identify them. Now, it’s important to understand the impact that guiding someone from being a ‘lurker’ to a ‘brand advocate’ can have when trying to organise and promote your event.

There are three stages of any event – the before, during and after. When used correctly, social media is an excellent tool that can be used for promotion, engagement and even extending the life of an event.

BeforeThis is the time when you are no doubt going to want to promote and raise awareness of your event. Social media can help you to:

  • Engage your audience and create chatter
  • Encourage social introductions through likes and shares
  • Target influencers you wouldn’t normally have access to
  • Increase success – people are 71% more likely to buy from a company if they have been referred to via social media

DuringWhilst your event is taking place you want to engage with your attendees as much as possible. There are a number of ways you can use social media during this time to actively encourage participation from everyone there:

  • Create a Twitter hashtag and encourage anyone tweeting about the event to use it
  • Maintain interest – good quality and interesting content is quick and easy to post and keeps you at the forefront of people’s minds
  • Go viral – competitions are a great way to encourage people to like and retweet content that will then be seen by their connections
  • Live streaming of the event can be watched by those who couldn’t attend and uploading highlights onto a YouTube video can be used for future promotions

AfterJust because your event is over it doesn’t mean that the hype has to die down. Social media is a great way of extending the life of your event and there are a number of ways you can ensure that people carry on talking about it:

  • Videos – with 800 million users on YouTube you potential audience is massive
  • Blogging – posting a write-up of your event is a great way to remind people about it, inform those who couldn’t attend and even create excitement about the next one
  • Photos – people love seeing photos and they are easy to notice and share on social media platforms
  • Ask for feedback – as well as finding out what people thought of your recent event, asking what they would like to see next time is a sure fire way to guarantee getting people through the door

By now, most people are familiar with Facebook, Twitter, LinkedIn and YouTube. However, there are also a number of other platforms available that are well suited to a number of different uses:

Flickr – this is a great place to upload photos before, during and after your event

Presdo.com – a good networking tool prior to your event

Corkboard.me – can be used for collaboration and sharing content

Sentiment140.com – one of the many sentiment tools you can use during your event

Coveritlive.com – a good way to curate content during your event

Eventility.coma great way to organise or promote your club, group, community or event. For more information about Eventility, please don’t hesitate to contact us.

How Social Media and Online Platforms Can Be Used Effectively in Event Organisation and Promotion

Our Founder, Robin Brattel recently gave a talk at the 30th anniversary International Confex show at ExCel. As an expert in his field, Robin spoke about how social media and online platforms can be used effectively in event organisation and promotion. He discussed how these platforms are currently being used in the industry, compared the different options available and vitally, measured the effectiveness of each.

It is becoming more and more evident that social media is here to stay and can be an incredibly powerful tool when organising an event. In fact, 72% of event organisers now see social media as a very important part of their job and 78% are planning to use it even more than they already do.

Exactly which platforms are those in the industry using however?

  • 84% are using Facebook
  • 61% Twitter
  • 42% YouTube
  • 42% LinkedIn
  • 36% Google+
  • 31% Blogs

If you’re not familiar with the world of social networking you may question why so many people are now using it. The most obvious answer is that with millions of people actively using these sites every day, what better way is there to reach out to people instantly, so easily and often for free?

If you are organising an event for example, social media can help you to collaborate with partners, colleagues, attendees and other people who may be interested but you wouldn’t normally have access to. Having the ability to post information and updates on these sites eliminates the need for so many emails which can be costly, it’s not intrusive because people have chosen to log-in and importantly, it enables them to share your news with others in their network.

With so many companies now realising the benefits of social media, you would struggle to find one that doesn’t have at least one online profile set up. This provides you with many great opportunities to discover suppliers, venues, caterers and any other service you may need. 61% of people now read online reviews before making a purchasing decision. This is hardly surprising when you consider that buyers can now see how companies interact with their customers and what people who have used them thought about the service.

Although social media can become a fundamental tool for event organisers, you have to work at it before you start to reap the benefits. In order to be successful, you need to become part of a community that knows and trusts you before you can activate it. There are generally six stages of online community development that as a brand, if you understand and work at, can help you to guide people from someone who simply follows you to a brand advocate.

Stage One – The Lurker – A lurker is someone who liked or followed your page  – they have taken the first step but that’s it. Chances are that at this stage they’re barely paying attention to what you’re saying and are highly unlikely to join in any conversations.

Stage Two – The Eavesdropper – Once you have said something that has captured the attention of an individual, they are likely to become an eavesdropper. This means that they’re beginning to develop an interest in what you’re saying but they are still unlikely to interact with your content.

Stage Three – The Acquaintance – Now you have said or posted enough things to catch someone’s attention, they are mildly interested in what you have to say. Just like an acquaintance in your neighbourhood, you will start to have some surface level interactions.

Stage Four – The Active Participant – As interactions become deeper and more meaningful, followers will start to comment, ask questions and even initiate conversations rather than simply just ‘liking’ things.

Stage Five – The Brand Loyalist – At this stage, loyalists will have an affinity for you over the competition, even if they are cheaper or more convenient. This is because they are buying more than a product or service – they’re buying into your mission and believe in what you’re doing.

Stage Six – Brand Advocate – Brand advocates are such strong members of your community that they will even start recruiting other members to join. They will encourage others to buy from you, share good customer service stories and willingly answer questions from people.  This is a great stage to be at because people trust recommendations and are more likely to buy from you as a result.

Stay tuned for the second instalment of Robin’s talk which focuses on getting your audience to engage with you. If you can’t wait until next week though, you can view his presentation on Slideshare.

Eventility at International Confex 2013

International ConfexLast week, our CEO Robin Brattel was very excited about attending and speaking at the 30th anniversary International Confex show at ExCel. The exhibition was a massive success and it comes as no surprise that it has been recognised as the UK’s leader for the events industry.

As well as being a great place to do business and seek out inspirational ideas for events, with the aim of bringing like-minded professionals closer together,  International Confex also provides a great opportunity to get that all important face time that can be so difficult to achieve today.

A big focus at this year’s event was modern technology and the impact that it has had on the industry. From mobile phones and online videos to gamification and of course, the rise of the ever-popular social media, there certainly was something for everyone.

Our very own CEO, Robin Brattel was even there to give a speech himself. Robin proudly discussed how social media and online platforms can be used effectively in event organisation and promotion. His eager audience listened on as he discussed how these platforms are currently used in the industry, compared the various methods that can be used and vitally, looked at the effectiveness of each.

Talking to a jam-packed audience, Robin also shared all the new trends occurring in social media and explained how to implement and measure these effectively. For those of you who are interested in learning more about what Robin had to discuss at International Confex, stay tuned because very shortly we will be posting a write-up of the day’s events.

Steamrollers! The First Six Months of a Group Organisation and Promotion Startup by Robin Brattel, Eventility Founder

Fowler Steam RollerI often get asked what it’s like launching a startup and I tend use this analogy – imagine you have a really big steam roller in front of you, it’s out of fuel and you know you’ve got to move it under your own power – that’s really daunting and is just what it’s like. Whether you are on your own working in your bedroom, or with others in Starbucks, if you’re serious about trying to build a business it’s analogically like a steam roller or even bigger.

Once you’ve had your startup idea, and most probably done work convincing yourself there’s merit in the idea, the next thing you’ve got to do is convince other people that your idea is worth hunkering down for.  It’s hard to move that steamroller on your own but a team of people have a much greater chance of success.

Moving that steamroller, as with starting a business, doesn’t have to be an unhappy or stressful process.  You should enjoy the challenges of working out how to move it.  Some will say use levers, others may suggest fuel, will the engine start, where will you get the fuel money from…

You probably get a sense of the scale of the job now. When I set out years ago I knew that what I was trying to do was a big challenge but I had no idea how tough it would be, and frankly it wouldn’t have made any difference.  While I don’t call myself an entrepreneur I am definitely entrepreneurial, I had and still have the passion and the drive to do what I do.

During a startup there are moments of sheer despair ranging from anyone casting doubts on your idea, an unknown competitor surfaces, a friend says you’re barking, an investor says no and so on. There are also moments of giddy elation when someone uses the system/product you’ve built, which then turn into  phenomenal moments of euphoria when someone actually pays money for it!

Ride the waves of emotion and stay focused, it may be raining but the steamroller is still in front of you and you need to move it.  In fact the rain might help! The ground is slippery so maybe it’ll move a bit easier. You need to try and use every ounce of positive and negative emotion to make sure you’re focused on the end game.

So, you build a team, maybe you get some fuel money, you get things moving. Does it mean you’ll make it? Maybe, maybe not, the fuel could run out, the team may lose energy or focus or be distracted by another’s quest, or more people may join in and the thing gets some speed up.

Suddenly you get the momentum you’ve craved, the steamroller is moving and you’re making a road.  What’s that? No one’s on the road? Do they even know you’ve built a road? No? Well get on and tell them, you should have started to tell them before it was ready… Oh you did and it wasn’t ready, OK.

Momentum is a great thing, vital obviously.  Before you had it, if you took time out, the steam roller wasn’t moving so it didn’t matter. But now it’s moving it’ll just pull you along, and that carries with it a whole new set of issues to deal with.

The first six months of running a startup are tough, at times bleak and miserable, lonely, hard work, and will stretch you beyond belief.  At the same time, they’re probably the best moments you’ll ever experience in your working life.

Robin Brattel is Founder and CEO of Eventility.com, the easy-to-use website to help organise and promote events, clubs, groups, communities, places and businesses.

Eventility – Group Organisation and Promotion Made Easy.

It is built by organisers for organisers, to remove the pain and hassle of managing and promoting any activity, however large or small. With powerful organisation and promotion tools, everything you need to organise and manage is in one place, perfect for building online communities – free for groups and offering significant value for money for businesses.