How to Promote Your Event, Club, Group or Community

Whether you’re organising an event, creating a community or putting together a club or group, once you’ve signed up to Eventility, there are lots of different ways to promote it. Below is a quick guide to some of the methods you can use to raise awareness, create excitement and encourage people to join your group.

Social Media

With billions of people using social media sites all over the world, they provide brilliant platforms for promoting and sharing your group or event. Here at Eventility, we’ve made it really simple to share on social media sites and you can even post updates directly to Facebook and Twitter from your Promote tab.

Your Website

Your own website is a great way to let people know about your activities and if someone has made the effort to visit your site in the first place, then chances are that they are more likely to be interested in joining any groups you have created. Adding an Eventility Events Plugin enables members and any visitors to your website to see a live feed of your up-to-date events. Use the Events Plugin builder in the Promote tab of your listing to easily create the features you want to show on your website. When you’ve finished, hit Get the Code, copy the code and just paste it into your website HTML. It’s that easy!

Emails

Email marketing has become an incredibly popular and effective way of reaching out to people. Since the introduction of smart phones, users now have the ability to check their inbox regardless of where they are or what time it is. Sending out emails is a great way to thank people for joining your group, keeping them updated with events and encouraging them to alert and invite others. Simply import your email list from Webmail or an Excel file and within minutes you can send out your notification to all your contacts directly from the Eventility site with a few clicks. You can see when emails are sent, opened and if any have bounced. With new member lists you can now separate your members into different lists e.g. beginners, intermediate, advanced, and email and SMS them separately with different messages.

SMS

A study by Nokia found that the average person checks their mobile phone 150 times per day. Sending out SMS messages to your group members is a sure fire way to promote your event and ensure that your community is kept up-to-date with all your latest news. Setting up auto-reminders means that Eventility will send out your SMS reminders at the time you have specified so it’s one less thing you have to worry about.

With everything you could possibly need to organise and promote your event or group in one easy to manage place, Eventility really couldn’t make it easier. If you need any help, why not use our support site which includes FAQs, access to our forums or email support@eventility.co.uk.

So, if you organise any event, club, group or community and aren’t using Eventility yet, why not give it a try, it’ll help make your give a little bit easier.

Eventility – Group Organisation and Promotion Made Easy.

The Web Can Do More – Sir Tim Berners-Lee at Davos

Yesterday at Davos, Sir Tim Berners-Lee, inventor of the World Wide Web, said of the behemoth that he helped create:

“World peace has not miraculously occurred. People still mainly talk to their neighbours, people still mainly talk to the people who have the same religion, and the same culture, so for all its breaking down geographical boundaries in principle it hasn’t really broken down cultural boundaries. Can we develop systems on the web which will actually help solve that sort of challenge?”

I couldn’t agree more with that. As powerful and as cool as Social Media is, on the whole it only really connects you to the people you know already.

Giving people the opportunity to connect with those around them who they’ve never met before is what I want Eventility.com to do, and it’s what the world still needs.  I have no idea if the person who lives five doors down from me has the same interests as I do, we could actually have loads in common, but I have no way of knowing and that’s something I want to change!

Someone recently fliered our area asking “are you interested in sewing, I’d like to create a sewing club”, and the CEO of a recently sold multi-million pound business told me that, even now, the best way for him to find out about what’s going on is still the basic Gumtree, or his local village noticeboard, newspaper or the Post Office.  Much local information is still found by some very un-technical means.

Many have tried, and are still trying, to solve the local information problem, but I believe that at Eventility we’ve created the platform that will help connect the world’s organisers with everyone else, because that’s where serendipity happens.

Sir Tim also pointed out that while the web is about openness, “each of these social network systems is a silo so there is a frustration that I’ve told it all my data but I don’t have access to that”.

I agree that you should be free to port data. If you create a platform and eco-system where data can flourish and spread, then you become powerful for people, you connect them to everyone and that’s really what they want. If you’re an organiser, it’s a service you should expect, and that’s why we built Eventility that way. It’s also why Sir Tim’s partner-in-crime on ‘Open Data’, Professor Nigel Shadbolt, agreed to join our advisory panel.

Open data is something that often sounds scary to people – “what about my privacy?!” – they shout.

Right from the moment I started building Eventility, I looked at the other businesses around the world and felt they were too open with my personal data. I don’t want everyone to know what I like or what groups I’ve joined, and the fact that those same businesses won’t let me have my data despite publishing it on the web for their own financial gain is pretty ironic.  I felt then, and still do now, that people deserve to have their privacy respected as the default, not the opt-in. That way you can build an eco-system that is safe for children and CEO’s and open for those that need and want it to be.

“The web can do more”, said Sir Tim Berners-Lee, inventor of the World Wide Web, today at Davos and I couldn’t agree more.

Robin Brattel, Eventility Founder.