Eventility Becomes Joinin.com

cropped-coverpic.pngWe’ve changed! We’re now joinin.com and have some great new features, plus all the existing, fantastic free organizational tools you’ve come to expect.

What is joinin?

Joinin.com is a social network that helps people make the most of their free time with the things they love doing.

Our goal is to bring people together in the real world – To help everyone spend more time doing the things they’re interested in, with like-minded others!

You can use joinin to:

  • Joinin with, or become the founder member of a joinin community of something you love
  • Chat with people with shared interests
  • Meet people nearby with shared interests (mobile app only)
  • Discover things to do
  • Add events, clubs/groups or places so other people find them

joinin for organizers

If you organize people you’re in luck – so does, Robin, our founder, and for the last 5 years he’s thought about nothing apart from how to help you organize others.

  • Organize events, groups, clubs and customers
  • Chat and share privately in your own feed on the web or mobile
  • Send emails and texts and see who opens them
  • Sell tickets and collect payments
  • If it’s public – we really help you promote it! From connections to social networks, plugins and links to data partners – and we’re just getting started!
  • You can even get a free website and choose from a range of templates
  • Oh, and it’s free* to use! (see How We Make Money below)

Our mission

Last year the founder of the web, Sir Tim Berners-Lee said “People still mainly talk to their neighbours, or those with the same religion or culture. Can we develop systems on the web which will actually help solve that problem? I think the web can do more.”

We agree, and we launched Joinin.com to bring people together in the real world. We do this by helping everyone with a shared interest – Join, Chat, Meet, Do. And by giving organizers free tools to help them organize the things that we all love doing!

Simple really.

BTW – do you know that people who organize are mainly volunteers doing it for the love of it? We want to help them find you and you find them!

Our ethics

All of us at joinin believe that everyone’s personal information is important and private and should be treated that way. That’s why we’ve spent years working out the best way to respect your information and deliver a service that you can use freely and securely.

  1. You can’t be found on joinin – we don’t have a ‘people’ search and we don’t let search engines index you
  2. You can create a private club/group or event that’s invite only and no-one else can find it
  3. We never sell your data to third parties

joinin.com

How To Get Sponsorship For Your Event

Getting sponsorship for your event is a great way to raise your profile and get some much needed extra funding. It can be difficult to know how to secure deals however so courtesy of eHow, here is a quick and smart guide to getting sponsorship for your event.

Types of Sponsorship

Event sponsorship can take many different forms. The most traditional is cash sponsorship, in which “sponsors provide funding to market their name via various forms of signage, typically alongside product/service distribution,” said Erin Calhoun-Delaney, a Los Angeles-based entrepreneur. Other popular types include product donation (for gift bags) and event location sponsorship (in which a venue is provided gratis in exchange for affiliation).

Sponsor Solicitation

Start with a targeted outreach plan. Event consultant Char Glatley creates a solicitation spreadsheet that serves as a working list of potential sponsors. On the list are current vendors, past sponsors and existing/past connections to be tapped. “I begin with the board and staff members’ affiliations — companies, schools, where they volunteer, etc.,” said Glatley, who owns Cleveland-based company The FUND-amentals.

Event Cache

One surefire way to get an event sponsor is to promote the list of boldface names scheduled to take part. (Yes, it’s OK to name-drop!) “You can effectively demonstrate the benefit to potential sponsors by showcasing the influential people who will be in attendance,” Calhoun-Delaney said. “Whether those influencers are teens or celebrities, word-of-mouth marketing remains the most successful platform for advertising and marketing investments.”

Event Perception and Presentation

Present an organised front to potential sponsors and allow ample lead time for response. When approaching sponsors for awards shows and celebrity retreats, Calhoun-Delaney prepares a presentation that demonstrates how affiliation with the event can boost their visibility. Having a clear and well-prepared message is also of utmost importance: “Knowing what to say over the phone or in person is the best way to close the deal,” she said.

Sponsorship Levels

Establish various giving levels to make sponsorship more accessible. In this model, top-level sponsors get maximum perks and promotion, while low-level sponsors might get a program mention or free event tickets. By offering packages at different price points, you can attract more sponsors.

Importance of Budgeting

It’s important to solidify the event budget early. “Once the projected budget is created, it guides me to create the sponsorship levels and how many I need to solicit to reach the net goal,” said Glatley. “If an event budget is managed properly, the ticket price more than covers the expenses of the event, leaving the sponsorships untouched and donated in full.”

Creative Execution

Get innovative by brainstorming out-of-the-box ways to showcase your sponsors. When Calhoun-Delaney secured Houman/LUZ as an event sponsor, she sought a memorable way for the company to leave an impression on the guests who attended. “We had two models painted in black latex walking around the party wearing LUZ jewelry, interacting with guests, and bringing to life the existing marketing images of the brand,” recalled Calhoun-Delaney.

Post-Event Wrap Up

Seal the deal with proper thank-yous and follow up. If your event is an annual one, the gesture will set the stage for repeat sponsorship, and even if not, the move will reassure sponsors that their investment was a smart one. Along with thanking your sponsors, include post-event data and reporting that will show your sponsors how your event successfully met their objectives.

Eventility, is the free, easy to use online platform to help organisers, organise and people, take part.

How To Host An Environmentally Friendly Event

These days, everyone is concerned about the impact we are having on the environment and wants to do their bit to help. Below are some helpful tips from Ecco Magazine on how to host an environmentally friendly event that will benefit both you and the world.

Planning to host a party this summer? Make it an eco-friendly, low impact celebration. We have put together a few tips to help you host this year’s most stylish shindig in your area with as little impact on the environment as possible. This party is sure to go down in history as your best eco-party ever. Enjoy!

The Venue

One of the most important aspects of your low impact soiree is LOCATION.

  • Not hosting the party at your home? Then have the event at a central location accessible to most guests. This will help decrease your impact as well as your guests’ impact on the environment by reducing carbon emissions.
  • The great outdoors. Select a location outdoors so your guests can breathe fresh air and party outdoors like its 1999. Utilise the Earth’s natural resources (air, wind and natural beauty). This will also reduce energy usage associated with having an air conditioning unit.

The Décor

  • No need to spend money on fancy decorations that you will more than likely throw out. Instead use household vases to display blossoming flowers or decorated cardboard boxes to display art. Be creative.
  • Avoid using incandescent lamps these use a lot of energy. Instead opt for energy efficient alternatives: Compact Fluorescent Light (CFL) or Light Emitting Diode (LED). They are more environmental friendly alternatives and reduce your energy usage by up to 75%.

The Food

  • Cook local. Your menu should consist of locally grown and seasonal food. Purchase all the provisions you will need from local producers, most snacks, fruit and meats can be found locally. You will reduce your Carbon Footprint when you buy food produced locally.
  • Incorporate your backyard garden provisions. Home grown treats are a delight at any event. This shows the versatility and thoughtfulness of the hosts.
  • Always wanted to try organic foods? Well this is a great time to go organic. Incorporate organic foods like: peppers, celery and more into the event’s menu. Tell your guests their tasty treats are local and organic, you will definitely get a round of applause for your pesticide-free, locally grown cuisine.

The Invite

  • Printed invites are so blasé. Instead use greener, online alternatives like organisation website Eventility; since printed invites carry a larger carbon footprint. Today Social Media allows us to get closer to everyone both near and far, so set up an Eventility event and invite everyone you know.
  • Have to print. Find printers that offer paper with recycled content, recycled paper, or paper from certified forests such as the Forest Stewardship Council (FSC). This non-profit organization promotes the responsible management of forests, thus allowing consumers the ability to choose products from forests that are socially and environmentally responsible.
  • Still want to print? Make your invite a keepsake. Design an invite with double duty: Bookmark, recipe card, green tips to go.

The Clothes 

  • Try to encourage party goers to wear clothing made from organic material, hemp or bamboo. This will certainly bring a “green vibe” to the entire look of your party. Talk about great eco-fashion conversation, wow!

Recycle, recycle, recycle 

  • Help educate your guests on the importance of recycling. Ensure all your guests recycle their “empties” by placing a recycling bin in close proximity to the trash bin. You can store all the empty bottles collected throughout the night and give them to your local beverage producers or recycling facility.

Bonus tips

  • Carpooling: Persuade your friends to carpool and share a ride. This will reduce the amount of carbon emission accumulated during the ride to your party. It also provides for responsible driving.
  • Utilise your old china and silverware you never get to use, this will definitely give the event that extra stylish touch.

Follow these great tips and your event is sure to be a success. Your family and friends will be looking forward to your next eco-bashment.

Eventility Attends the 2013 USA AAU Girls’ Junior Volleyball National Championship in Sunny Orlando

IMG_2271Our CEO Robin Brattel and our Account Director, Adam Harris were lucky enough to jet out to sunny Orlando, Florida last week. We didn’t want them coming back with too much of a tan though so we sent them off to the USA AAU Girls’ Junior Volleyball Championship to spread the word about Eventility.

We must say, they did a great job and the outcome is that there are going to be some exciting new developments for Eventility in the coming months. At the same time the guys were in Orlando, we also had a branded presence over in Texas at the National Volleyball League Texas Championships. Even better, our video was played in between games and was seen by over 200,000 people. America here we come!

Volleyball EventWe asked Adam to provide us with an insight about who they met and what they got up to whilst in Orlando and he was kind enough to answer the following questions.

1)   What was the purpose of the event?

It was the 40th Amateur Athletic Union (AAU) Girls’ Junior National Volleyball Championships.

2)   Who was at the event?

It was absolutely jam-packed full of people from all over the USA. There were 1,997 teams from 40 regions, 25,000 under-18s girls playing volleyball every single day, the families of the athletes, staff from AAU, the National Volleyball League (NVL), more than 400 college coaches, club directors, regional directors, the Junior Volleyball Association (JVA) and a whole host of vendors, including Rox Volleyball. The only downside was that it was physically impossible for Robin and me to get round to talking to everyone who was there.

3)   Where did the event take place?

The event was held in two venues. One of them, ESPN Wide World of Sports and the main venue was The Orange County Convention Centre. This is the largest indoor sports facility in the world and last year they broke world record for hosting the largest volleyball tournament.

4)   What did you do at the event?

We were certainly kept busy during our time in Orlando. We met with the NVL, networked with coaches and club directors who are interested in using Eventility and even managed to sign up coaches who were so excited about the concept that they wanted to get started straight away.

We also met with the JVA and AAU who were interested in finding out more about Eventility and attended a seminar about the future of Sand Volleyball, which is actually one of the fastest growing sports in the USA. We were also really excited about meeting the great people at Rox Volleyball and are looking forward to working with in the future.

5)   What did you achieve from attending?

We feel like we well and truly spread the word about Eventility. So many great associations and tours such as the NVL, JVA and AAU, and companies like Rox Volleyball now know about us, and lots of volleyball coaches are already signed up to Eventility.

It looks like we’re going to have to send Adam and Robin away more often after they did such a great job. Stay tuned for regular updates on more exciting news about our recent developments and progress in America.

Eventility.com is a website that helps organizers organize and people take part and we’re dedicated to bringing people together around their passions.  Sign-up now to use the powerful suite of free tools to help organize almost anything.

Events To Look Forward To This Summer

It may not feel like it with the unpredictable weather, but summer is now well and truly upon us. This means that come rain or shine, there are a whole host of brilliant events coming up across the UK for everyone to enjoy. Whether you prefer music festivals, camping out or sporting events, there certainly is something for everyone. Here is a round up of some of the best events coming up in the next couple months.

Wimbledon

Monday 24th June saw the start of the famous and popular tennis competition, Wimbledon. Running right through until the 7th July, spectators can watch the matches from the comfort of their home on the television or even get tickets to see the live events. It’s no wonder that Wimbledon is so popular, it is  the oldest tennis tournament in the world and is widely considered to be the most prestigious.

Glastonbury

With tickets always selling out within hours of going on sale, Glastonbury is by far the most popular festival in the UK. Taking place on the 26th – 30th June, this year the line up promises to be one of the best yet. With acts like the Arctic Monkeys, Rolling Stones, Primal Scream, Dizzee Rascal, Jake Bugg, Smashing Pumpkins and many, many more there is definitely more than enough choice for attendees. For the unlucky people who didn’t get tickets, why not get a group of friends together, have some drinks and watch it on TV? You can even set up a group on Eventility to make planning and communication simple and effective.

The British Grand Prix

The Grand Prix heads to the UK from the 28th – 30th June this year and as always, it promises to be a thrilling weekend. Formula 1 fans can choose whether to get tickets for the whole weekend which will include testing and qualification or just for the big race itself which will take place on the Sunday.

Henley Regatta  

Every summer, Henley-on-Thames comes to life during the Royal Regatta and this year the event will take place from the 3rd until the 7th July. First held in 1839, the Regatta is a unique rowing event that comprises of 100 world-class races over five days. With the opportunity to see some of the Olympic stars battling it out in beautiful surroundings, the event has long been popular for both corporate and social entertaining.

Cheltenham Music Festival

From the 3rd-14th July 2013, music lovers can enjoy high-calibre performances, magnificent venues and a huge variety of music at the Cheltenham Festival. With excursions into world music, film, dance, visual arts and the spoken word, this musically centred cultural banquet has very few rivals in the UK when it comes to such high standards.

If you want to set up an event, club, group or community this summer, why not do so through Eventility? With everything you need in one easy to access place, it really couldn’t be easier.

Changes to Eventility.com and why they benefit you

EventilityAs most of you will already know, at Eventility we’re committed to making your experience on our website the best we possibly can and are regularly making changes and improvements.  At the beginning of the month we sent out a service update, but for those of you who missed it or want to know more, here is the first installment of a two-part guide to the changes and how they can benefit you, your group, club, chapter or event.

Member Management

Improvements – when you add contacts to your club/group/community, you can now include their gender, date of birth, postcode and any other labels or notes that you wish to add.

Benefits – using this function enables you to categorise and separate your lists for more targeted communication. For example, if you are running a specific event in Cambridge and only want to invite those on your list who are local, you can now do so quickly and easily by sorting your contacts by postcode.

Adding notes is particularly helpful when it comes to remembering who you have spoken to at previous events, keeping track of who has requested to receive information about future events and any other details that you think may be helpful when it comes to running your club, group or community.

Subscriptions

Improvements – we have updated our member subscriptions service to include:

  • A simple four step set up (PayPal integrated)
  • The choice between ‘organiser view’ and ‘live view’
  • The ability to notify members individually or by lists
  • Functionality that allows you to search for members when adding offline payments
  • Tools to build revenue reports for the dates you have chosen

Benefits – using the new improved subscriptions feature means that it’s now much easier and faster to set up to collect your subscription fees. You can categorise and list members by different subscription type and it’s easy to add offline payments as well. Plus you get tools to pull your revenue reports.

Enhanced Repeating Events

Improvements – we have completely re-worked how our members can set up and manage events that are repeated/happen more than once. The new, state-of-the art system enables you to use a simple and powerful repetition scheduler that includes end dates, uses a calendar view to navigate and edit exceptions and even change ‘place’ for individual occurrences.

Benefits – with a new, fully flexible system, users can now set up and manage repeated events much more quickly, easily and efficiently. For example, if you run a sports group at the same time and place on a set day every week, rather than setting this up manually, you can use the repetition scheduler to do it for you. If there is the odd exception such as bank holidays and Christmas, the calendar view enables you to mark these exemptions so that events will not show up for these dates. You can even set an end date if you only want to set up meetings for a certain period of time.

Believe it or not, there have been even more improvements to Eventility.com in our latest service update, so stay tuned for part two next week. In the meantime, why not go and check out some of the features we have already mentioned!

Eventility Supercharges BJJAGB – Case Study

bjjagb-large_755About the BJJAGB

The British Ju-Jitsu Association GB National Governing Body (BJJAGB) has been offering instruction and training in Ju-Jitsu since 1960. Located in Accrington, Lancashire, the British Ju-Jitsu Association National Governing Body has produced champions in life as well as in the martial arts.

The British Ju-Jitsu Association was originally founded in 1956 by Soke James Blundell and was later re-constituted in 1988. It included other affiliated Ju-Jitsu associations from around Great Britain. Together, these clubs and associations approached the British Sports Council (now the UK Sports Council) to establish a single Governing Body for the Martial Art of Ju-Jitsu in this country and as a result, since 1993, the BJJA has become the British Ju-Jitsu Association Governing Body.

The BJJAGB oversees all aspects of Ju-Jitsu in Great Britain:

  • Establishing codes of conduct
  • Standard practises
  • Competition formats and rules
  • Arranging group insurance policies for clubs
  • Certification of teachers and competition referees
  • Registration of new clubs

The BJJAGB Experience Before Using Eventility

The main points of frustration that the BJJAGB faced were:

  1. Out of date club listings on the website
  2. Limited data on what was happening at club level
  3. No online tools for affiliated clubs
  4. Having to use multiple tools
  5. Difficulty pulling together accurate national diary information to put on their website.
  6. No easy way to sell tickets to national events
  7. No single view for participation data across affiliated clubs

How Has Eventility Specifically Addressed Those Problems?

  • Eventility Engage solves the problems of data and membership management for associations with multiple connected clubs, groups, events and facilities.
  • Eventility gives a platform for their connected clubs and groups to organise and promote their activities.
  • Eventility provides a website, mobile apps, text and email services, range of plug-ins and website templates to organise and promote their activities and an API for the associations to manage their data.

The BJJAGB Experience Using Eventility

Eventility presented the Engage Solution to the BJJAGB National Congress in October 2012 and it was enthusiastically received with clubs signing up to use it there and then.

At the time, Eventility founder, Robin Brattel said, “We’re delighted that The British Ju-Jitsu Association National Governing Body have chosen to work in partnership with Eventility.  With our Engage products powering their website they will be able to increase the exposure of all the fantastic Ju-Jitsu clubs and events being run around the country, helping to encourage more people to participate.”

The BJJAGB are using the following Eventility products:

  • Communications Hub inc. email tracking and SMS
  • Events Hub
  • Selling tickets
  • Collecting subscriptions/dues

What Are The Top Features the BJJAGB Love About Eventility?

  1. The BJJAGB website now has the Eventility Engage plug-in which means that they have accurate contact information available
  2. Ensures that the BJJAGB website is updated in real-time with club details, training and event listings
  3. The information is also available on the Eventility website for prospective members to find
  4. Provides BJJAGB Ju-Jitsu club organisers with free tools to simplify the organisation and promotion of their clubs
  5. Helps BJJAGB understand and report on participation in Ju-Jitsu and how it is increasing across their membership

BJJAGB Map

BJJAGB Results With Eventility

  • Originally 97 clubs were listed on the BJJAGB website, that has now grown to 217 via Eventility Engage from partner aggregation and additional clubs
  • 43% of originally listed clubs are now claimed with full details updated
  • 724 club level events not previously listed are now listed
  • National Event ticket sales are now run via Eventility
  • Tracked email communications showing engagement with open and click rates
  • More awareness for BJJAGB

The BJJAGB Recommends Eventility

“The partnership with Eventility is fantastic for the BJJA.  Not only does it provide our clubs with an amazing free tool to help manage their clubs, events and members, but the Engage solution powering our website means we’ll always have the latest data for our members clubs and statistics to show participation across our sport.”

Martin Dixon, Chairman, British Ju-Jitsu Association Governing Body.

To see Eventility Engage in action visit http://www.bjjagb.com

For more information on Eventility Engage

www.eventility.com/engage

Email: robin@eventility.co.uk

How to Contact The BJJAGB

Martin Dixon

5 Avenue Parade, Accrington, Lancashire.

Phone: + 44 (0) 7850 317553

Email: chairman@bjjagb.com

RHS Chelsea Flower Show Celebrates 100th Anniversary

This week marks the return of the annual world-famous RHS Chelsea Flower Show. Celebrating its 100th anniversary, it looks set to be one of the best so far with a fantastic line-up of show gardens and displays.

From the 21st – 25th May, visitors can marvel over a combination of exciting new plants alongside some old favourites from when the show first started back in 1913. Taking on an historical theme, the show has also put together a display of 100 years in pictures – a look at how Chelsea style has evolved through the decades.

Additionally to this, a number of other intriguing exhibitions will be available to spectators including:

Marc Quinn Sculpture

The UK’s leading contemporary artist, Marc Quinn has created an art installation in support of the RHS Chelsea Centenary Appeal that is helping to raise £1m for the next generation of horticulturists.

This is the first time in the show’s 100 year history that it has teamed up with an artist and the installation, titled ‘The Rush of Nature’ will be auctioned by Sotheby’s to raise money for the fund. The installation has been kept under wraps until the show opens but promises to be an exciting and iconic piece of artwork that will act as the image for this year’s show.

Chelsea Memories

Exhibiting in the Great Pavilion, Chelsea Memories will evoke fond recollections of past shows for many attendees. Eight nurseries, including David Austin Roses, Hillier Nurseries and Raymond Evison Clematis will all be sharing their favourite memories of shows gone by. Regular visitors to RHS Chelsea Flower Show certainly won’t be disappointed as they can reminisce with exhibitors who have been attending the show since it first started.

Plant of the Year 2013

It has been a tough year to get on the shortlist for this prestigious competition as unusually low temperatures and a lack of sunshine has meant that several entries failed to flower in time. However, the judges are still going to have a tough decision to make as this year’s entries include everything from a chive right up to a beautiful new mahonia.

Celebrity Gnome Painting

Among the fundraising activities for the year-long appeal for the RHS Chelsea Centenary Appeal, a whole host of celebrities including Sir Elton John and Dame Maggie Smith will be painting garden gnomes. The gnomes will then be auctioned on eBay during the flower show to raise money to create apprenticeships, an RHS Learning Centre and to support the RHS Campaign for School Gardening.

More information about this year’s very special RHS Chelsea Flower Show can be found on the event’s website. If you find yourself inspired by all the wonderful creations that can be seen this year, why not check out some of the gardening/horticultural groups that are using Eventility, or set up your own free group and the share the enjoyment.

Updates to Eventility.com – member management, subscriptions and free texts

Here at Eventility, we love our users and are committed to making your experience on the site even more awesome. That’s why we’ve updated Eventility so you have the latest version – including performance improvements and bug fixes. Here’s what’s new:
 Member Management

When you add contacts to your club/group/community you can now include:

  • Gender and Date of Birth
  • Postcode
  • Label and Notes
Plus we’ve added a ‘List builder’ so you can easily select which members to add to your lists.
Subscriptions 

We’ve updated our member subscriptions service to include:

  • A simple 4-step set up (PayPal integrated)
  • Choice between ‘organiser view’ and ‘live view’
  • Notify members individually or choose from lists
  • Search for members when adding offline payments
  • Build revenue reports for dates you choose
Enhanced Repeating Events

It’s state of the art, we’ve completely reworked how you set up and manage repeating events:

  • Simple and powerful repetition scheduler includes end dates
  • Calendar view to navigate and edit exceptions
  • Fully flexible, includes ability to change ‘Place’ for individual occurrences

New Account Manager

We’re delighted to announce that Adam Harris has joined our rapidly expanding team as an Account Manager.

When Adam isn’t making sure all Eventility clients are extremely happy and showing them how cool our software is for them, he loves a bit of scuba diving and is actually a qualified deep and wreck specialty MSDT Instructor. He’s also been known to do a spot of hiking, martial arts, grabbing a round of golf, keeping fit or even cooking up a storm in the kitchen.

Free Texts
 
Texts are a brilliant way to drive footfall and to celebrate this release we’re giving away Bronze pack bundles of 100 SMS credits*
So login and head over to MyAccount/Extras to get up and running with SMS.
We hope you enjoy the new changes, so why not have a look around on Eventility and try out the new features. We’d really love to hear what you think of the new changes or if you have any site requests, so feel free to contact us.

4 Incredibly Easy Ways to Use Social Media to Boost Events Infographic

Here at Eventility we have first-hand experience of helping thousands of event organisers to manage and promote their concerts, sporting events, seminars, conferences, fundraisers, clubs and groups. You name it – we’ve helped someone to run it!

As you probably already know, events and social media are a match made in heaven. Online platforms are ready-made for event management, whether it’s organising or promoting an event, encouraging engagement on the day itself or extending the lifetime value of the event for days, weeks and even months afterwards.

To highlight the many creative ways we’ve seen our members use social media to boost the success of their events we’ve put together this stunning infographic (below). Here are some of the key points in black and white.

1. Organising an Event

It’s crucially important not to think of social media just in terms of promotion. That would be a big mistake. Social media can also play an important role in the organisation of events by, for example, providing an easy way to invite people and collect RSVPs. This has the added bonus that once your invitees register, it’s easy to keep them updated and send reminders via email or SMS.

Social media also enables you to involve attendees in the actual organisation process. By asking your audience to vote for their favourite talks, speakers, bands or activities, you can build up an event programme that you know people will enjoy. By being so open and democratic, you’re also likely to increase the affinity your audience feels for the event.

2. Promoting an Event

Every month millions of people search online to discover new and upcoming events. It’s critically important to make sure that your event has a strong presence and is easy to find on Google. Getting listed is the first step – Eventility has over 37,000 search-engine friendly events listed online – but this is only part of the picture.

Social media needs to be tied in to the registration process, so that attendees are encouraged to share the event with their networks on Twitter and Facebook. As 71% of us are more likely to buy a product when it has been referred via a social network, recommendations can be extremely valuable.

3. Encouraging Engagement During an Event

So, let’s assume you’ve done a great job of getting people to your event. The work doesn’t stop there. Generating online buzz on the day itself will ensure your attendees get the most out of the event and, most importantly, help you to reach a much wider audience. People love sharing photos, videos and news from live events, using Twitter, Facebook and other tools, and each time they do they will be tacitly recommending your event to their friends and family.

Promoting the event Twitter hashtag (e.g. #eventname) and displaying tweets on a big screen or TV will encourage attendees to interact with one another on Twitter. In effect they will be creating a live, public conversation about your event. To take it a step further, you could also offer prizes to the most active (or amusing!) Twitter users present.

Social media can also be used to get persuade attendees to visit certain specific locations or take part in particular activities. For example, you could offer rewards for attendees that check-in at different locations within the venue using Foursquare or Facebook, or even run a social media scavenger hunt where attendees need to check in to a series of locations.

4. Extending the Lifetime Value of an Event

Even after the event has finished the buzz doesn’t need to stop. Uploading videos, photos and presentations to social networks will keep the event fresh in the mind of attendees and may entice others to come to future events. People tend to stay engaged for 1-2 days after an event, so that’s your window of opportunity to encourage them to talk about it online, or share your content.

What’s more, social media can be a valuable source of feedback. Take time to ask attendees what they thought about the venue, the refreshments, speakers and entertainment. You’re bound to learn something that will help you improve things next time around – and, most likely, you’ll get lots of positive feedback which you can share, or possibly even use on your marketing materials.

To make organising and promoting any event, club, group or association easy, Eventility.com has all the free tools you’ll ever need.

4 Ways to Use Social Media to Boost Events Infographic