Eventility Supercharges BJJAGB – Case Study

bjjagb-large_755About the BJJAGB

The British Ju-Jitsu Association GB National Governing Body (BJJAGB) has been offering instruction and training in Ju-Jitsu since 1960. Located in Accrington, Lancashire, the British Ju-Jitsu Association National Governing Body has produced champions in life as well as in the martial arts.

The British Ju-Jitsu Association was originally founded in 1956 by Soke James Blundell and was later re-constituted in 1988. It included other affiliated Ju-Jitsu associations from around Great Britain. Together, these clubs and associations approached the British Sports Council (now the UK Sports Council) to establish a single Governing Body for the Martial Art of Ju-Jitsu in this country and as a result, since 1993, the BJJA has become the British Ju-Jitsu Association Governing Body.

The BJJAGB oversees all aspects of Ju-Jitsu in Great Britain:

  • Establishing codes of conduct
  • Standard practises
  • Competition formats and rules
  • Arranging group insurance policies for clubs
  • Certification of teachers and competition referees
  • Registration of new clubs

The BJJAGB Experience Before Using Eventility

The main points of frustration that the BJJAGB faced were:

  1. Out of date club listings on the website
  2. Limited data on what was happening at club level
  3. No online tools for affiliated clubs
  4. Having to use multiple tools
  5. Difficulty pulling together accurate national diary information to put on their website.
  6. No easy way to sell tickets to national events
  7. No single view for participation data across affiliated clubs

How Has Eventility Specifically Addressed Those Problems?

  • Eventility Engage solves the problems of data and membership management for associations with multiple connected clubs, groups, events and facilities.
  • Eventility gives a platform for their connected clubs and groups to organise and promote their activities.
  • Eventility provides a website, mobile apps, text and email services, range of plug-ins and website templates to organise and promote their activities and an API for the associations to manage their data.

The BJJAGB Experience Using Eventility

Eventility presented the Engage Solution to the BJJAGB National Congress in October 2012 and it was enthusiastically received with clubs signing up to use it there and then.

At the time, Eventility founder, Robin Brattel said, “We’re delighted that The British Ju-Jitsu Association National Governing Body have chosen to work in partnership with Eventility.  With our Engage products powering their website they will be able to increase the exposure of all the fantastic Ju-Jitsu clubs and events being run around the country, helping to encourage more people to participate.”

The BJJAGB are using the following Eventility products:

  • Communications Hub inc. email tracking and SMS
  • Events Hub
  • Selling tickets
  • Collecting subscriptions/dues

What Are The Top Features the BJJAGB Love About Eventility?

  1. The BJJAGB website now has the Eventility Engage plug-in which means that they have accurate contact information available
  2. Ensures that the BJJAGB website is updated in real-time with club details, training and event listings
  3. The information is also available on the Eventility website for prospective members to find
  4. Provides BJJAGB Ju-Jitsu club organisers with free tools to simplify the organisation and promotion of their clubs
  5. Helps BJJAGB understand and report on participation in Ju-Jitsu and how it is increasing across their membership

BJJAGB Map

BJJAGB Results With Eventility

  • Originally 97 clubs were listed on the BJJAGB website, that has now grown to 217 via Eventility Engage from partner aggregation and additional clubs
  • 43% of originally listed clubs are now claimed with full details updated
  • 724 club level events not previously listed are now listed
  • National Event ticket sales are now run via Eventility
  • Tracked email communications showing engagement with open and click rates
  • More awareness for BJJAGB

The BJJAGB Recommends Eventility

“The partnership with Eventility is fantastic for the BJJA.  Not only does it provide our clubs with an amazing free tool to help manage their clubs, events and members, but the Engage solution powering our website means we’ll always have the latest data for our members clubs and statistics to show participation across our sport.”

Martin Dixon, Chairman, British Ju-Jitsu Association Governing Body.

To see Eventility Engage in action visit http://www.bjjagb.com

For more information on Eventility Engage

www.eventility.com/engage

Email: robin@eventility.co.uk

How to Contact The BJJAGB

Martin Dixon

5 Avenue Parade, Accrington, Lancashire.

Phone: + 44 (0) 7850 317553

Email: chairman@bjjagb.com

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RHS Chelsea Flower Show Celebrates 100th Anniversary

This week marks the return of the annual world-famous RHS Chelsea Flower Show. Celebrating its 100th anniversary, it looks set to be one of the best so far with a fantastic line-up of show gardens and displays.

From the 21st – 25th May, visitors can marvel over a combination of exciting new plants alongside some old favourites from when the show first started back in 1913. Taking on an historical theme, the show has also put together a display of 100 years in pictures – a look at how Chelsea style has evolved through the decades.

Additionally to this, a number of other intriguing exhibitions will be available to spectators including:

Marc Quinn Sculpture

The UK’s leading contemporary artist, Marc Quinn has created an art installation in support of the RHS Chelsea Centenary Appeal that is helping to raise £1m for the next generation of horticulturists.

This is the first time in the show’s 100 year history that it has teamed up with an artist and the installation, titled ‘The Rush of Nature’ will be auctioned by Sotheby’s to raise money for the fund. The installation has been kept under wraps until the show opens but promises to be an exciting and iconic piece of artwork that will act as the image for this year’s show.

Chelsea Memories

Exhibiting in the Great Pavilion, Chelsea Memories will evoke fond recollections of past shows for many attendees. Eight nurseries, including David Austin Roses, Hillier Nurseries and Raymond Evison Clematis will all be sharing their favourite memories of shows gone by. Regular visitors to RHS Chelsea Flower Show certainly won’t be disappointed as they can reminisce with exhibitors who have been attending the show since it first started.

Plant of the Year 2013

It has been a tough year to get on the shortlist for this prestigious competition as unusually low temperatures and a lack of sunshine has meant that several entries failed to flower in time. However, the judges are still going to have a tough decision to make as this year’s entries include everything from a chive right up to a beautiful new mahonia.

Celebrity Gnome Painting

Among the fundraising activities for the year-long appeal for the RHS Chelsea Centenary Appeal, a whole host of celebrities including Sir Elton John and Dame Maggie Smith will be painting garden gnomes. The gnomes will then be auctioned on eBay during the flower show to raise money to create apprenticeships, an RHS Learning Centre and to support the RHS Campaign for School Gardening.

More information about this year’s very special RHS Chelsea Flower Show can be found on the event’s website. If you find yourself inspired by all the wonderful creations that can be seen this year, why not check out some of the gardening/horticultural groups that are using Eventility, or set up your own free group and the share the enjoyment.

How to Promote Your Club Through Eventility

Once you have set up your club or group, there are a number of ways you can promote yourself to raise awareness, keep in touch with existing members and even attract new ones. If you are signed up to Eventility there are a number of ways you can do this including:

Manage MembersOur membership management tools are simple to use and highly effective. You can create lists with all your members’ details, send out emails, text messages, track activity and monitor the status of members. This enables you to keep everyone updated with the latest messages and even track who has and hasn’t responded.

Stay in TouchWhenever you post a message via the Eventility ‘Live Feed’, you can send it out via email, Facebook and Twitter. All your message activity then gets rolled up into a daily digest email that gets sent out to your members. This way you can ensure that nobody ever misses important updates or announcements.

Photo GalleriesUploading photos is easy to do and is a great way to share memories and keep team spirit alive.

Social NetworksYou can easily connect your Eventility account to Facebook and Twitter. Not only does this enable you to keep in touch with existing members, it also allows you to reach out to potential new members who can see your online activity.

Your WebsiteAdding an Eventility Events Plugin enables members and any visitors to your website to see a ‘Live Feed’ of your club’s up-to-date events. We’ve also made it simple to add an events calendar and other buttons on your website to allow visitors to join, RSVP or even buy tickets if applicable.   

Of course, there are also other ways to promote your club as well as using Eventility. Some simple yet effective methods include:

Flyers/bookmarksIt might sound old-fashioned but flyers or bookmarks can be a great way to raise awareness. Think about where the people you are trying to attract might go. For example, a leisure centre is likely to be filled with people interested in a sports club, a book shop is a good place to look for people interested in a book club and your local coffee shop is bound to be full of people who would happily join a coffee morning group. Make sure you ask permission from wherever you leave your flyers though because if you don’t, they might just end up in the bin.

Word of MouthNever under-estimate the power of word of mouth. If you are looking to recruit new members ask those in your club if they know of anyone who might be interested. People are far more likely to agree to something if it has been recommended by someone they know and trust.

Networking EventsWhy not hold regular events for your club members? Not only does this keep team spirit alive, it also allows you to attract new members. The promotion you do for your event will naturally attract interest from outsiders and asking existing members to invite friends and colleagues is the perfect way to find new people.

For more information about promoting clubs, feel free to view the Eventility Tour or visit our support section if you have any other questions.

Updates to Eventility.com – member management, subscriptions and free texts

Here at Eventility, we love our users and are committed to making your experience on the site even more awesome. That’s why we’ve updated Eventility so you have the latest version – including performance improvements and bug fixes. Here’s what’s new:
 Member Management

When you add contacts to your club/group/community you can now include:

  • Gender and Date of Birth
  • Postcode
  • Label and Notes
Plus we’ve added a ‘List builder’ so you can easily select which members to add to your lists.
Subscriptions 

We’ve updated our member subscriptions service to include:

  • A simple 4-step set up (PayPal integrated)
  • Choice between ‘organiser view’ and ‘live view’
  • Notify members individually or choose from lists
  • Search for members when adding offline payments
  • Build revenue reports for dates you choose
Enhanced Repeating Events

It’s state of the art, we’ve completely reworked how you set up and manage repeating events:

  • Simple and powerful repetition scheduler includes end dates
  • Calendar view to navigate and edit exceptions
  • Fully flexible, includes ability to change ‘Place’ for individual occurrences

New Account Manager

We’re delighted to announce that Adam Harris has joined our rapidly expanding team as an Account Manager.

When Adam isn’t making sure all Eventility clients are extremely happy and showing them how cool our software is for them, he loves a bit of scuba diving and is actually a qualified deep and wreck specialty MSDT Instructor. He’s also been known to do a spot of hiking, martial arts, grabbing a round of golf, keeping fit or even cooking up a storm in the kitchen.

Free Texts
 
Texts are a brilliant way to drive footfall and to celebrate this release we’re giving away Bronze pack bundles of 100 SMS credits*
So login and head over to MyAccount/Extras to get up and running with SMS.
We hope you enjoy the new changes, so why not have a look around on Eventility and try out the new features. We’d really love to hear what you think of the new changes or if you have any site requests, so feel free to contact us.

Eventility Case Study – WindmillArt

Windmill ArtGroup Owner:

Conrad Webb

1.Tell us a bit about WindmillArt

WIndmillArt is a private, not-for-profit, commission free, art gallery, event space, nightclub, photo studio and conference venue in Linton, South Cambridgeshire, UK. It was created in 2005 by myself and my wife Tereza Votre, and is situated in the large, four storey, 1836 brick Tower Windmill, which dominates our home and garden.

Tereza is a silversmith and jewellery designer, whilst I am Managing Director of a commercial and residential property investment company. I have previously worked at Sotheby’s in both London and New York and I also have a life long interest in photography.

Since 2005, WindmillArt has held two or three fine art exhibitions a year with invited Cambridge, Suffolk and Essex based artists and occasionally National artists exhibiting. Initially there was no charge to the artists for ‘hanging’ nor were any ‘commissions’ charged. The only fees shared equally by the exhibitors were those for publicity and printing of flyers, posters etc. In 2011 we were faced with ever increasing maintenance costs and the decision was made to charge as low a fee as possible to contribute to the direct costs of the gallery space and to expand the types of events we would accommodate. There are still no commission charges and affordable usage fees are negotiated relative to the type of event and length of duration.

2. How did you hear about Eventility

I first heard about Eventility through a contact I made at a gallery event at Williams Art in Gwydir Street, Cambridge and later through Cambridge Dark Room, a group for those interested in photography. http://www.eventility.com/cgc/cambridge-darkroom/-/cambridge/gb/318

3. What were your challenges before using Eventility

My application to use Meetup to promote the photo-studio side of WIndmillArt was rejected by them. I am still not sure why as I was aiming to do very similar events as other photo based Meetups I had attended. With Eventility I can promote any events at WindmillArt and Meetup doesn’t offer the wide range of features that Eventility does, nor is it free and UK based.

4. What was the big a-ha moment when you decided you needed to try Eventility?

I remembered Eventility after my problem with Meetup occurred and a discussion with someone who was already using Eventility tempted me to try it and discover how it had evolved and continues to do so.

5. What are the top features you love about Eventility?

1. Best website support I have ever encountered, they listen to me and help or fix any issues I might have quickly.

2. It’s really useful for selling tickets to our events, I think the prices are the most competitive out there. The scan app for scanning tickets is really nifty and pretty sophisticated as well.

3. We are always looking for new ways to let people know about our events and using Eventility means that we get to new audiences and our web search results are better

6. What specific problems has Eventility addressed that other groups/businesses might be able to relate to?

I think everyone’s needs will be different but for us it has provided a great ticketing platform for events at WindmillArt and of course, more publicity for us is always great.

7. What is the single biggest reason you would recommend/why you love Eventility

Incredible website support and I know they want to make it perfect. Also, I can’t wait for the Eventility iPhone app, I hear there is one coming very soon.

8. What is best tip you can pass along to anyone organising a group, event or place?

Go slowly but keep at it – the numbers will come but don’t expect miracles at your first event. Learn how best to exploit social networking and attend other similar events to see what makes them work.

9. If money were no object, what would your next Eventility event look like?

A concept photography collaborative workshop with full compliment of clothing designers, stage designers, male and female models, make up artists, hair stylists, photographers and creative directors with an aim to create fabulous and highly professional images.

Contact details:

For more information visit:

WindmillArt on Eventility – http://www.eventility.com/cgc/summary/6533

Web – http://www.windmillart.co.uk/

Facebook –  https://www.facebook.com/WindmillArt

Twitter – @windmillart

Email – conrad@windmillart.co.uk

Address – Windmill House, Long Lane, Linton, Cambridgeshire. CB21 4NS

Telephone – + 44 (0) 7931 372110

Please contact Conrad if you wish to view the space and the grounds and would like to discuss possible uses.

Simple Steps to Start a Successful Club

Many people have great ideas when it comes to setting up clubs but put off doing it because they fear that it will be too time consuming or even worse, that nobody will be interested in it. Whether you want to start a book club, sports club, parent’s group or lunch club, there are a few simple steps you can take to ensure that the process is quick, easy and best of all, successful.

Decide What Kind of Club You Want

Your club should have a set topic because if people know what it’s all about, you will naturally start to attract a gathering amongst those who have an interest in the subject. For example, if you have heard people in your neighbourhood saying they want to get fit but keep putting it off, a running club or aerobics club might be of interest to them because they will be able to incorporate exercise with a social activity. Also naming your club with a name that easily describes what it is will make it easier for people to find it with search engine optimisation.

When and Where Will Your Club Meet?

Having a set time, day and place that you meet eliminates confusion and ensures that people can schedule it in their diaries. If meetings times change all the time, you run the risk of a low turn out and people are likely to stop making an effort. However, if everyone knows that you meet at 6:00 pm on a Wednesday evening, they can make plans to ensure they are there.

Start Recruiting Members

Presumably, you want to start up a club because you know a few people who have an interest in doing so. Start by recruiting those who have already expressed a desire to join and ask them if they have any friends or colleagues who may want to join as well. Try to keep your club manageable though, too many members can become difficult to organise and lead to frustration.

Assign Responsibility to Members

If your club really gets going it can be difficult for just one member to manage everything. Assigning each member a task makes them feel wanted and also takes the pressure off the group leader. Typically, clubs are made up of a group leader who is responsible for the overall running of the club, a deputy leader who can step in when the leader can’t make it, a treasurer who handles the finances if applicable, a secretary, a head of events and an advertising team if you wish to promote your club.

Have Meetings

Holding meeting gives everyone the chance to have their say and put forward any ideas they may have. Making it a social event such as going out for dinner is a great way for club members to bond which is likely to increase loyalty as well.

Manage Your Club

Managing your club and staying in touch with members doesn’t have to be difficult. In fact, with Eventility, you can do everything you need to do in one place. Once you have set up your club on the website, you can post updates that automatically go out to all your members, share photos, send auto-reminders and even promote yourself on social networking sites all for free. You can also make other members managers on your Eventility club so you can share the organisation. For more information about setting up a club with Eventility, please feel free to visit the website tour.

Eventility Case Study – Zen Bicycle Band

Zen1Zen2Group Owner:

Paul Cheneour, of Zen Bicycle Band

 

http://www.eventility.com/cgc/summary/5286, based in Dover, UK.

Tell us a bit about yourself:

I’m a musician, a flautist and composer who trained at the Guildhall School of Music in London under Professor Rainer Schuelein. I play concert flute, piccolo, alto flute, bass flute, ney flute, siblisi, duduk and percussion. I also do boul/scat vocalisations and have wide experience exploring different musical forms from western art music and jazz to world music.

Tell us a bit about your group:

The Zen Bicycle Band is made up of myself, Dave Robinson and Clive Fletcher. We have a regular monthly residency (concert) at The Louis Armstrong in Dover plus many others ranging in size from pubs, theatres and arts centres to The Festival Hall in London.

What’s Zen Bicycle Band music like?  It’s a freeform flowing stream of connectivity between three individual players created entirely spontaneously in a manner similar to the Japanese art of calligraphy Shodo – ‘Direct Deed’ where after much meditation and with one stroke of the brush ideograms are formed. We become quite still, connect with the audience and also directly to the source of imagination and inspiration so every performance is unique to that moment of creation.

What were your challenges?

Apart from The Zen Bicycle Band, I’m also involved with other music groups (Paradise Flute and String Quartet, Paul Cheneour and Dilly Meah Sufi-Boul-Fusion, Aeona Flute Quartet, 7 Changes, & Cybajaz,).  My main challenges were:

  1. Finding a ‘diary’ function/plug-in for all my events for my website
  2. Letting more people know about my band and events so they can attend my gigs and buy my music
  3. I needed something that would be easy to use for us old persons!

What did you use before you started using Eventility?

I had my websites and used MySpace, I also used e-mail, word of mouth, and a monthly newsletter and used free listings, web sites and posters.

I found that updating them all individually on concert dates and then trying to tell people about them was time consuming and painful, so I started to look around at something that would help me organise my concerts and let people know about them. I looked at a few solutions but chose Eventility as it looked simplest and was free.

What are the top features you love about Eventility?

  1. It’s easy to use
  2. It’s free
  3. It has lots of features that I haven’t used yet but are useful for me – selling tickets for my concerts, sending out videos and music files to my group members in an update and others
  4. Great Customer Service – any queries I’ve had have been answered quickly, it’s nice to find real people to help.
  5. They help let people know about my concerts

What specific problems has Eventility addressed that other musicians/bands size might be able to relate to?

Organising effectively and efficiently I can really recommend Eventility!

We have had new people going to view our concert details on Eventility so hopefully that will translate to more people attending either soon or in the future.  We are also getting our concerts featured more on Facebook and Twitter so more people can find us, which is good news.

I am using Eventility in a basic way at the moment by using the plug-in for events, which enables me to put the diary (and update) on my redgoldmusic web page easily.  Eventility also has a lot of really useful features that I plan to start using in the future, next step for me is to upload my contact/mailing list to Eventility.

What is best tip you can pass along to anyone organising a group or event

Be as friendly as possible and just give essential clear information.

If money were no object, where would you like to hold your next Eventility event?

The Festival Hall London, we’ve played there before and love it as a venue.

Contact details:

For more information visit:

http://www.eventility.com/cgc/summary/5286 Zen Bicycle Band

http://www.redgoldmusic.com/diary.php

www.redgoldmusic.com

www.zenbicycleband.co.uk

www.arsmuse.com.mx

e-mail:  paul@redgoldmusic.com

Zen Bicycle Band have just released their latest CD, The Zen Bicycle Band ‘In Your Head’ CD NSM1095CD (Published by Northstarmusic UK). Available from www.redgoldmusic.com  £10.00 +£1.50 P/P or http://www.Justflutes.com:

Contact: Marc Arnold Tel-07721-692-909 e-mail management@zenbicycleband.co.uk

4 Incredibly Easy Ways to Use Social Media to Boost Events Infographic

Here at Eventility we have first-hand experience of helping thousands of event organisers to manage and promote their concerts, sporting events, seminars, conferences, fundraisers, clubs and groups. You name it – we’ve helped someone to run it!

As you probably already know, events and social media are a match made in heaven. Online platforms are ready-made for event management, whether it’s organising or promoting an event, encouraging engagement on the day itself or extending the lifetime value of the event for days, weeks and even months afterwards.

To highlight the many creative ways we’ve seen our members use social media to boost the success of their events we’ve put together this stunning infographic (below). Here are some of the key points in black and white.

1. Organising an Event

It’s crucially important not to think of social media just in terms of promotion. That would be a big mistake. Social media can also play an important role in the organisation of events by, for example, providing an easy way to invite people and collect RSVPs. This has the added bonus that once your invitees register, it’s easy to keep them updated and send reminders via email or SMS.

Social media also enables you to involve attendees in the actual organisation process. By asking your audience to vote for their favourite talks, speakers, bands or activities, you can build up an event programme that you know people will enjoy. By being so open and democratic, you’re also likely to increase the affinity your audience feels for the event.

2. Promoting an Event

Every month millions of people search online to discover new and upcoming events. It’s critically important to make sure that your event has a strong presence and is easy to find on Google. Getting listed is the first step – Eventility has over 37,000 search-engine friendly events listed online – but this is only part of the picture.

Social media needs to be tied in to the registration process, so that attendees are encouraged to share the event with their networks on Twitter and Facebook. As 71% of us are more likely to buy a product when it has been referred via a social network, recommendations can be extremely valuable.

3. Encouraging Engagement During an Event

So, let’s assume you’ve done a great job of getting people to your event. The work doesn’t stop there. Generating online buzz on the day itself will ensure your attendees get the most out of the event and, most importantly, help you to reach a much wider audience. People love sharing photos, videos and news from live events, using Twitter, Facebook and other tools, and each time they do they will be tacitly recommending your event to their friends and family.

Promoting the event Twitter hashtag (e.g. #eventname) and displaying tweets on a big screen or TV will encourage attendees to interact with one another on Twitter. In effect they will be creating a live, public conversation about your event. To take it a step further, you could also offer prizes to the most active (or amusing!) Twitter users present.

Social media can also be used to get persuade attendees to visit certain specific locations or take part in particular activities. For example, you could offer rewards for attendees that check-in at different locations within the venue using Foursquare or Facebook, or even run a social media scavenger hunt where attendees need to check in to a series of locations.

4. Extending the Lifetime Value of an Event

Even after the event has finished the buzz doesn’t need to stop. Uploading videos, photos and presentations to social networks will keep the event fresh in the mind of attendees and may entice others to come to future events. People tend to stay engaged for 1-2 days after an event, so that’s your window of opportunity to encourage them to talk about it online, or share your content.

What’s more, social media can be a valuable source of feedback. Take time to ask attendees what they thought about the venue, the refreshments, speakers and entertainment. You’re bound to learn something that will help you improve things next time around – and, most likely, you’ll get lots of positive feedback which you can share, or possibly even use on your marketing materials.

To make organising and promoting any event, club, group or association easy, Eventility.com has all the free tools you’ll ever need.

4 Ways to Use Social Media to Boost Events Infographic

Simple Ways to Save Money When Planning an Event

When planning an event you may find that costs soon start to rack up. This can get quite stressful and difficult to manage when faced with the strict budget that many people have to work with. So, is it possible to organise a great event on limited funds? Below are a few top tips to help you do just that.

Know your budget

Before you start planning anything, make sure you know exactly how much you have to spend. Also, write out a list of absolutely everything you are going to need so you can break down your costs and allocate a set amount for each requirement. Being organised with your budget is imperative because if you over spend in the beginning you are going to have to scrimp later on down the line.

Find sponsors

It’s not just you struggling to cope with limited budgets – many companies are looking to get their name out there without having to pay high advertising or PR costs. Take advantage of this and approach businesses that are likely to benefit from your event. For example, if you are running a charity sports day, your local gym might just jump at the opportunity to sponsor you and have a presence at the event.

Negotiate venue prices

Unsurprisingly, venues are seeing fewer bookings than they did when the economy was booming. As they’re unlikely to be turning away business and will no doubt want to under cut the competition, don’t be afraid to negotiate. Find out what they normally charge and present a realistic offer – you may be surprised how many places are willing to consider this.

Alternatively, when booking your venue, research places that stand to benefit from your presence. For example, if a new hotel has opened in town, they will no doubt be grateful for the publicity and guests you will be bringing so are much more likely to offer you a significantly discounted rate.

Find a free venue

Depending on the nature of the event you are holding, there is every possibility that you don’t have to pay for a venue at all. Sports clubs can be held in the local park, book club meetings in a coffee shop and business meetings in a quiet pub or restaurant.

Think about your guest speakers

Guest speakers can be expensive – especially if you are seeking someone who is very well-known in your industry. However, there are a number of ways to reduce these costs if you think smartly. First, try and book as far in advance as possible because as people’s diaries fill up they are likely to charge more. Also, consider where your guest speaker will be coming from. If they live in Scotland and your event is in London, you are going to be hit with expensive travel costs as well. Opting for someone more local eliminates these costs and you are likely to get a better deal.

Again, try to consider speakers who can gain from being at your event. Someone who has just launched a new business, product, service or book is going to be grateful for the publicity and may even give you a discounted rate.

Utilise Eventility

When it comes to organising and promoting your event, using Eventility is a very cost effective method. In fact, it’s free so you have nothing to lose. Users can set up events, clubs, groups or communities, manage members, send out emails, upload photos, link to social networks, sell tickets, send out reminders and much more. Make your life simpler by doing it all through Eventility.

How Social Media and Online Platforms Can Be Used Effectively in Event Organisation and Promotion – Part 2 – Part Two

International Confex 2013Following on from part 1 of Robin Brattel’s talk at the 30th anniversary International Confex show, here we conclude how social media and online platforms can be used effectively in event organisation and promotion.

Our first installment finished off by discussing the six stages of online community development and how you can identify them. Now, it’s important to understand the impact that guiding someone from being a ‘lurker’ to a ‘brand advocate’ can have when trying to organise and promote your event.

There are three stages of any event – the before, during and after. When used correctly, social media is an excellent tool that can be used for promotion, engagement and even extending the life of an event.

BeforeThis is the time when you are no doubt going to want to promote and raise awareness of your event. Social media can help you to:

  • Engage your audience and create chatter
  • Encourage social introductions through likes and shares
  • Target influencers you wouldn’t normally have access to
  • Increase success – people are 71% more likely to buy from a company if they have been referred to via social media

DuringWhilst your event is taking place you want to engage with your attendees as much as possible. There are a number of ways you can use social media during this time to actively encourage participation from everyone there:

  • Create a Twitter hashtag and encourage anyone tweeting about the event to use it
  • Maintain interest – good quality and interesting content is quick and easy to post and keeps you at the forefront of people’s minds
  • Go viral – competitions are a great way to encourage people to like and retweet content that will then be seen by their connections
  • Live streaming of the event can be watched by those who couldn’t attend and uploading highlights onto a YouTube video can be used for future promotions

AfterJust because your event is over it doesn’t mean that the hype has to die down. Social media is a great way of extending the life of your event and there are a number of ways you can ensure that people carry on talking about it:

  • Videos – with 800 million users on YouTube you potential audience is massive
  • Blogging – posting a write-up of your event is a great way to remind people about it, inform those who couldn’t attend and even create excitement about the next one
  • Photos – people love seeing photos and they are easy to notice and share on social media platforms
  • Ask for feedback – as well as finding out what people thought of your recent event, asking what they would like to see next time is a sure fire way to guarantee getting people through the door

By now, most people are familiar with Facebook, Twitter, LinkedIn and YouTube. However, there are also a number of other platforms available that are well suited to a number of different uses:

Flickr – this is a great place to upload photos before, during and after your event

Presdo.com – a good networking tool prior to your event

Corkboard.me – can be used for collaboration and sharing content

Sentiment140.com – one of the many sentiment tools you can use during your event

Coveritlive.com – a good way to curate content during your event

Eventility.coma great way to organise or promote your club, group, community or event. For more information about Eventility, please don’t hesitate to contact us.