Eventility at Social Media Marketing 2013 Conference

Last week some of us at Eventility had the pleasure of attending Social Media Marketing 2013 (organised by Our Social Times), probably the most interesting marketing event of the year. Expert speakers delivered knowledge-packed presentations covering everything from content and influencer marketing, to ‘native advertising’, video marketing and the use of humour on Twitter.
The importance of content marketing is growing, with 25% of marketers’ budgets spent on developing engaging content. As this growth led to a devaluation in content value as a competitive advantage, we learned that understanding the true goals of content from educational to entertaining, finding inspiration in all areas and aiming for ‘home runs’ are the tools that will deliver real value in our campaigns.
Other topics we found particularly interesting were the significant expansion in video marketing on channels such as Vine and Instagram, the key ingredients of a highly shareable video, the easing in Facebook’s competition rules and how social campaigns can be integrated with other digital and offline channels.

Dom Wright from Yorkshire Tea showed us their fantastic Yorkshire Tea Train blogger event, and actor, comedian, director and social media evangelist David Schneider, brightened everyone’s day with great examples using social media, in particular Twitter.
Find out more about these exciting topics http://oursocialtimes.com/the-smm13-story-part-1/, we’re already looking forward to the next event by Our Social Times.

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Social Media for Sports Clubs Infographic

Of the 6000 plus clubs, groups and communities that use Eventility.com to organise and promote their fixtures and events, sport is one of the most popular areas.  Local clubs and teams, as well as sports organisations such as the Sport and Recreation Alliance and spogo are turning to the web to help reach potential new members, communicate with existing members and organise their activities.

As our CEO, Robin Brattel, says: “Organising a team or club has always been a tricky business, frequently involving the time consuming process of emails and last minute text messages. But social media platforms like Eventility have the power to change all that by providing a free one-stop-shop for team or club organisation and promotion”.

With that in mind, we put together this infographic (below) to look at how sports clubs of all sizes are using social media platforms successfully – and some rather less successfully.

As you’d expect, the London 2012 Olympics were a huge social media triumph. There were over 150m tweets about the Games and 67% of British adults used social media to follow the action live. Spice Girls aside, Usain Bolt attracted the most mentions with tweets peaking at 80,000 per-minute following his victory in the 200m.

Of course, here at Eventility we’re especially interested in how local sporting events make use of the web. It’s encouraging to see that 76% of sports event organisers use social platforms to promote their events, but this figure is only 50% when looking at smaller events.

I’m sure this will improve throughout 2013 – and we feel we’re playing our part by offering an amazing free platform to help clubs stay organised. Just in case you missed our pitch: Eventility helps teams and groups to save time, effort and resources, and to communicate easily with members and reach out to new members.

Sport and Social Media - Eventility Infographic

Sport and Social Media – Eventility Infographic