What is Eventility? Our brand new video explains it all

Eventility New Home PageHere at Eventility we have just launched a brand new video which explains more about us, what we do and how using our website can help you. Those of you who would like to see the video can do so by clicking here or alternatively, if you don’t have time or can’t view it on your device, here is a roundup of the main points.

What is Eventility?

If you run a club, group, chapter or event, things can get complicated and confusing. With so much to organise it can be difficult enough just knowing where to start. It’s not just the organising that’s the difficult part however – promotion is just as important because without it, how are people going to know about you?

Eventility is an online platform that makes life easy for organisers and promoters because everything can be done quickly and easily via our website and even while on the go through our mobile app.

Why use Eventility?

We give you everything you could possibly need to help you organise your club, group, chapter or event and best of all, it’s free.

When you sign up to Eventility, all of our members get a communications hub to help manage members and it includes a number of fantastic features including:

  • Email Tracking
  • SMS
  • An events app which enables you to sell tickets or invite attendees to RSVP
  • A mobile app which allows you to manage everything on the move including scanning tickets
  • A live feed to share photos, documents and comments
  • Subscription collections
  • Everything you need for promotion including professional web pages, social networking and plug-ins that integrate with your existing website
  • The option for us to share your public information with our partners to make it even easier for people to find your club and events

Get started for free

If you aren’t already signed up to Eventility then you can get started today for free. Simply register on the website and you will be guided through the quick and easy process so you can start organising and promoting your club, group, chapter or event immediately. If you ever get stuck at any stage or have further questions, our support section contains everything you need to know including details of how to contact us directly.

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Changes to Eventility.com and why they benefit you

EventilityAs most of you will already know, at Eventility we’re committed to making your experience on our website the best we possibly can and are regularly making changes and improvements.  At the beginning of the month we sent out a service update, but for those of you who missed it or want to know more, here is the first installment of a two-part guide to the changes and how they can benefit you, your group, club, chapter or event.

Member Management

Improvements – when you add contacts to your club/group/community, you can now include their gender, date of birth, postcode and any other labels or notes that you wish to add.

Benefits – using this function enables you to categorise and separate your lists for more targeted communication. For example, if you are running a specific event in Cambridge and only want to invite those on your list who are local, you can now do so quickly and easily by sorting your contacts by postcode.

Adding notes is particularly helpful when it comes to remembering who you have spoken to at previous events, keeping track of who has requested to receive information about future events and any other details that you think may be helpful when it comes to running your club, group or community.

Subscriptions

Improvements – we have updated our member subscriptions service to include:

  • A simple four step set up (PayPal integrated)
  • The choice between ‘organiser view’ and ‘live view’
  • The ability to notify members individually or by lists
  • Functionality that allows you to search for members when adding offline payments
  • Tools to build revenue reports for the dates you have chosen

Benefits – using the new improved subscriptions feature means that it’s now much easier and faster to set up to collect your subscription fees. You can categorise and list members by different subscription type and it’s easy to add offline payments as well. Plus you get tools to pull your revenue reports.

Enhanced Repeating Events

Improvements – we have completely re-worked how our members can set up and manage events that are repeated/happen more than once. The new, state-of-the art system enables you to use a simple and powerful repetition scheduler that includes end dates, uses a calendar view to navigate and edit exceptions and even change ‘place’ for individual occurrences.

Benefits – with a new, fully flexible system, users can now set up and manage repeated events much more quickly, easily and efficiently. For example, if you run a sports group at the same time and place on a set day every week, rather than setting this up manually, you can use the repetition scheduler to do it for you. If there is the odd exception such as bank holidays and Christmas, the calendar view enables you to mark these exemptions so that events will not show up for these dates. You can even set an end date if you only want to set up meetings for a certain period of time.

Believe it or not, there have been even more improvements to Eventility.com in our latest service update, so stay tuned for part two next week. In the meantime, why not go and check out some of the features we have already mentioned!

Eventility Supercharges BJJAGB – Case Study

bjjagb-large_755About the BJJAGB

The British Ju-Jitsu Association GB National Governing Body (BJJAGB) has been offering instruction and training in Ju-Jitsu since 1960. Located in Accrington, Lancashire, the British Ju-Jitsu Association National Governing Body has produced champions in life as well as in the martial arts.

The British Ju-Jitsu Association was originally founded in 1956 by Soke James Blundell and was later re-constituted in 1988. It included other affiliated Ju-Jitsu associations from around Great Britain. Together, these clubs and associations approached the British Sports Council (now the UK Sports Council) to establish a single Governing Body for the Martial Art of Ju-Jitsu in this country and as a result, since 1993, the BJJA has become the British Ju-Jitsu Association Governing Body.

The BJJAGB oversees all aspects of Ju-Jitsu in Great Britain:

  • Establishing codes of conduct
  • Standard practises
  • Competition formats and rules
  • Arranging group insurance policies for clubs
  • Certification of teachers and competition referees
  • Registration of new clubs

The BJJAGB Experience Before Using Eventility

The main points of frustration that the BJJAGB faced were:

  1. Out of date club listings on the website
  2. Limited data on what was happening at club level
  3. No online tools for affiliated clubs
  4. Having to use multiple tools
  5. Difficulty pulling together accurate national diary information to put on their website.
  6. No easy way to sell tickets to national events
  7. No single view for participation data across affiliated clubs

How Has Eventility Specifically Addressed Those Problems?

  • Eventility Engage solves the problems of data and membership management for associations with multiple connected clubs, groups, events and facilities.
  • Eventility gives a platform for their connected clubs and groups to organise and promote their activities.
  • Eventility provides a website, mobile apps, text and email services, range of plug-ins and website templates to organise and promote their activities and an API for the associations to manage their data.

The BJJAGB Experience Using Eventility

Eventility presented the Engage Solution to the BJJAGB National Congress in October 2012 and it was enthusiastically received with clubs signing up to use it there and then.

At the time, Eventility founder, Robin Brattel said, “We’re delighted that The British Ju-Jitsu Association National Governing Body have chosen to work in partnership with Eventility.  With our Engage products powering their website they will be able to increase the exposure of all the fantastic Ju-Jitsu clubs and events being run around the country, helping to encourage more people to participate.”

The BJJAGB are using the following Eventility products:

  • Communications Hub inc. email tracking and SMS
  • Events Hub
  • Selling tickets
  • Collecting subscriptions/dues

What Are The Top Features the BJJAGB Love About Eventility?

  1. The BJJAGB website now has the Eventility Engage plug-in which means that they have accurate contact information available
  2. Ensures that the BJJAGB website is updated in real-time with club details, training and event listings
  3. The information is also available on the Eventility website for prospective members to find
  4. Provides BJJAGB Ju-Jitsu club organisers with free tools to simplify the organisation and promotion of their clubs
  5. Helps BJJAGB understand and report on participation in Ju-Jitsu and how it is increasing across their membership

BJJAGB Map

BJJAGB Results With Eventility

  • Originally 97 clubs were listed on the BJJAGB website, that has now grown to 217 via Eventility Engage from partner aggregation and additional clubs
  • 43% of originally listed clubs are now claimed with full details updated
  • 724 club level events not previously listed are now listed
  • National Event ticket sales are now run via Eventility
  • Tracked email communications showing engagement with open and click rates
  • More awareness for BJJAGB

The BJJAGB Recommends Eventility

“The partnership with Eventility is fantastic for the BJJA.  Not only does it provide our clubs with an amazing free tool to help manage their clubs, events and members, but the Engage solution powering our website means we’ll always have the latest data for our members clubs and statistics to show participation across our sport.”

Martin Dixon, Chairman, British Ju-Jitsu Association Governing Body.

To see Eventility Engage in action visit http://www.bjjagb.com

For more information on Eventility Engage

www.eventility.com/engage

Email: robin@eventility.co.uk

How to Contact The BJJAGB

Martin Dixon

5 Avenue Parade, Accrington, Lancashire.

Phone: + 44 (0) 7850 317553

Email: chairman@bjjagb.com

Updates to Eventility.com – member management, subscriptions and free texts

Here at Eventility, we love our users and are committed to making your experience on the site even more awesome. That’s why we’ve updated Eventility so you have the latest version – including performance improvements and bug fixes. Here’s what’s new:
 Member Management

When you add contacts to your club/group/community you can now include:

  • Gender and Date of Birth
  • Postcode
  • Label and Notes
Plus we’ve added a ‘List builder’ so you can easily select which members to add to your lists.
Subscriptions 

We’ve updated our member subscriptions service to include:

  • A simple 4-step set up (PayPal integrated)
  • Choice between ‘organiser view’ and ‘live view’
  • Notify members individually or choose from lists
  • Search for members when adding offline payments
  • Build revenue reports for dates you choose
Enhanced Repeating Events

It’s state of the art, we’ve completely reworked how you set up and manage repeating events:

  • Simple and powerful repetition scheduler includes end dates
  • Calendar view to navigate and edit exceptions
  • Fully flexible, includes ability to change ‘Place’ for individual occurrences

New Account Manager

We’re delighted to announce that Adam Harris has joined our rapidly expanding team as an Account Manager.

When Adam isn’t making sure all Eventility clients are extremely happy and showing them how cool our software is for them, he loves a bit of scuba diving and is actually a qualified deep and wreck specialty MSDT Instructor. He’s also been known to do a spot of hiking, martial arts, grabbing a round of golf, keeping fit or even cooking up a storm in the kitchen.

Free Texts
 
Texts are a brilliant way to drive footfall and to celebrate this release we’re giving away Bronze pack bundles of 100 SMS credits*
So login and head over to MyAccount/Extras to get up and running with SMS.
We hope you enjoy the new changes, so why not have a look around on Eventility and try out the new features. We’d really love to hear what you think of the new changes or if you have any site requests, so feel free to contact us.

How Social Media and Online Platforms Can Be Used Effectively in Event Organisation and Promotion – Part 2 – Part Two

International Confex 2013Following on from part 1 of Robin Brattel’s talk at the 30th anniversary International Confex show, here we conclude how social media and online platforms can be used effectively in event organisation and promotion.

Our first installment finished off by discussing the six stages of online community development and how you can identify them. Now, it’s important to understand the impact that guiding someone from being a ‘lurker’ to a ‘brand advocate’ can have when trying to organise and promote your event.

There are three stages of any event – the before, during and after. When used correctly, social media is an excellent tool that can be used for promotion, engagement and even extending the life of an event.

BeforeThis is the time when you are no doubt going to want to promote and raise awareness of your event. Social media can help you to:

  • Engage your audience and create chatter
  • Encourage social introductions through likes and shares
  • Target influencers you wouldn’t normally have access to
  • Increase success – people are 71% more likely to buy from a company if they have been referred to via social media

DuringWhilst your event is taking place you want to engage with your attendees as much as possible. There are a number of ways you can use social media during this time to actively encourage participation from everyone there:

  • Create a Twitter hashtag and encourage anyone tweeting about the event to use it
  • Maintain interest – good quality and interesting content is quick and easy to post and keeps you at the forefront of people’s minds
  • Go viral – competitions are a great way to encourage people to like and retweet content that will then be seen by their connections
  • Live streaming of the event can be watched by those who couldn’t attend and uploading highlights onto a YouTube video can be used for future promotions

AfterJust because your event is over it doesn’t mean that the hype has to die down. Social media is a great way of extending the life of your event and there are a number of ways you can ensure that people carry on talking about it:

  • Videos – with 800 million users on YouTube you potential audience is massive
  • Blogging – posting a write-up of your event is a great way to remind people about it, inform those who couldn’t attend and even create excitement about the next one
  • Photos – people love seeing photos and they are easy to notice and share on social media platforms
  • Ask for feedback – as well as finding out what people thought of your recent event, asking what they would like to see next time is a sure fire way to guarantee getting people through the door

By now, most people are familiar with Facebook, Twitter, LinkedIn and YouTube. However, there are also a number of other platforms available that are well suited to a number of different uses:

Flickr – this is a great place to upload photos before, during and after your event

Presdo.com – a good networking tool prior to your event

Corkboard.me – can be used for collaboration and sharing content

Sentiment140.com – one of the many sentiment tools you can use during your event

Coveritlive.com – a good way to curate content during your event

Eventility.coma great way to organise or promote your club, group, community or event. For more information about Eventility, please don’t hesitate to contact us.

How Social Media and Online Platforms Can Be Used Effectively in Event Organisation and Promotion

Our Founder, Robin Brattel recently gave a talk at the 30th anniversary International Confex show at ExCel. As an expert in his field, Robin spoke about how social media and online platforms can be used effectively in event organisation and promotion. He discussed how these platforms are currently being used in the industry, compared the different options available and vitally, measured the effectiveness of each.

It is becoming more and more evident that social media is here to stay and can be an incredibly powerful tool when organising an event. In fact, 72% of event organisers now see social media as a very important part of their job and 78% are planning to use it even more than they already do.

Exactly which platforms are those in the industry using however?

  • 84% are using Facebook
  • 61% Twitter
  • 42% YouTube
  • 42% LinkedIn
  • 36% Google+
  • 31% Blogs

If you’re not familiar with the world of social networking you may question why so many people are now using it. The most obvious answer is that with millions of people actively using these sites every day, what better way is there to reach out to people instantly, so easily and often for free?

If you are organising an event for example, social media can help you to collaborate with partners, colleagues, attendees and other people who may be interested but you wouldn’t normally have access to. Having the ability to post information and updates on these sites eliminates the need for so many emails which can be costly, it’s not intrusive because people have chosen to log-in and importantly, it enables them to share your news with others in their network.

With so many companies now realising the benefits of social media, you would struggle to find one that doesn’t have at least one online profile set up. This provides you with many great opportunities to discover suppliers, venues, caterers and any other service you may need. 61% of people now read online reviews before making a purchasing decision. This is hardly surprising when you consider that buyers can now see how companies interact with their customers and what people who have used them thought about the service.

Although social media can become a fundamental tool for event organisers, you have to work at it before you start to reap the benefits. In order to be successful, you need to become part of a community that knows and trusts you before you can activate it. There are generally six stages of online community development that as a brand, if you understand and work at, can help you to guide people from someone who simply follows you to a brand advocate.

Stage One – The Lurker – A lurker is someone who liked or followed your page  – they have taken the first step but that’s it. Chances are that at this stage they’re barely paying attention to what you’re saying and are highly unlikely to join in any conversations.

Stage Two – The Eavesdropper – Once you have said something that has captured the attention of an individual, they are likely to become an eavesdropper. This means that they’re beginning to develop an interest in what you’re saying but they are still unlikely to interact with your content.

Stage Three – The Acquaintance – Now you have said or posted enough things to catch someone’s attention, they are mildly interested in what you have to say. Just like an acquaintance in your neighbourhood, you will start to have some surface level interactions.

Stage Four – The Active Participant – As interactions become deeper and more meaningful, followers will start to comment, ask questions and even initiate conversations rather than simply just ‘liking’ things.

Stage Five – The Brand Loyalist – At this stage, loyalists will have an affinity for you over the competition, even if they are cheaper or more convenient. This is because they are buying more than a product or service – they’re buying into your mission and believe in what you’re doing.

Stage Six – Brand Advocate – Brand advocates are such strong members of your community that they will even start recruiting other members to join. They will encourage others to buy from you, share good customer service stories and willingly answer questions from people.  This is a great stage to be at because people trust recommendations and are more likely to buy from you as a result.

Stay tuned for the second instalment of Robin’s talk which focuses on getting your audience to engage with you. If you can’t wait until next week though, you can view his presentation on Slideshare.

How to Keep Your Eventility Group Thriving

social mediaOnce you have your Eventility group up and running and have organised a couple of successful events, how do you make sure that you don’t run out of steam? There are a number of simple tricks you can employ to make sure that you keep your members interested, active and aware of your upcoming activities.

Encourage Members to Participate           

Promoting your group members into more active roles is a great way to encourage them to participate in discussions more regularly. If you notice there is a particularly eager member of your group, you can set them up as an administrator to encourage them to take more initiative when it comes to starting new threads. Assigning new administrators is quick and easy and you can find out how to do this here.

Use Your Live ‘Feed’

If you want members to remember and interact with your group, it’s important to keep it updated. With nothing new, there is no reason for people to take notice and with everything else going on in their lives, it can easily be forgotten.

The live ‘feed’ (message board) is a great place to ask members to contribute new ideas and start conversations. From exploring new venues and sharing advice to asking for group feedback, these are all ideal ways of keeping the conversation flowing. You can now integrate the fantastic embed.ly into your club, group or event ‘feed’. This means you can turn almost any link you share into embedded images, videos, audio and rich media previews – see just how powerful your message board could become. So if you use Soundcloud, Spotify, YouTube, Vimeo, Flickr, Instragram, Slideshare, dropbox plus many more, you can now share them with your group.

Actively Manage Your Membership

Even if you already have an impressive number of people in your group, you should always be on the lookout to recruit new members to keep it thriving. This can easily be done by talking to people you come across in everyday life and also by promoting your group online. Social media is a fantastic way to spread the word, as is your website and sending out emails.

Eventility offers a number of tools including a plug-in on your website to promote your group and events. You can also post directly to Facebook and Twitter and send out emails from your account to ask members to inform others about your group.

There are lots of great ways to help you promote your group through Eventility. If you have any questions, visit the Eventility support site.

The Power of Online Communities for Local Businesses Infographic

Social networks have long been seen as a ‘leveller’, enabling local businesses to compete with big brands for a decent share of customer attention. In many respects local businesses are better placed to take advantage of social media than big brands. They find it easier to create meaningful relationships with their customers – they might even be on first name terms – and, since the majority of their customers’ social media connections will also live locally, are well placed to benefit from recommendations.

As well using social networks to engage with existing customers online, businesses are also attracting new ones. The fact that there are over 1 billion smart-phone users and that 40% of mobile searches are for local businesses gives an indication of the importance of having a strong web presence and making your business easy to find.

Yet lots of small businesses are still not tapping into their online communities.

To help fix this situation – we’ve produced this handy infographic which highlights the importance of online communities and how local businesses can make the most of them.

One of the key things the infographic highlights is the sheer number of small businesses that are already using social networks and gaining new customers as a result. Almost three quarters of small businesses use Facebook and over half are using LinkedIn and Twitter. Added to that, research by Manta suggests that 78% of small businesses are gaining a significant proportion of new customers through social media.

Generation Y in particular are using social networks to inform purchase decisions, with 61% turning to social media to decide where to go when going out. Online reviews also play a significant role in this, with 52% saying that positive online reviews make them more likely to use a local business.

Promotions offer a great way to reward existing customers and to attract new ones, with 73% of consumers saying they search for discounts and promotions online. They are also a great way of increasing footfall, with research showing that 59% of consumers have gone into a store or business premises as a result of finding an offer or coupon online.

Of course, social media can’t stand on its own: email marketing is another hugely valuable tool for local businesses. There are roughly 3 billion email users in the world and 19% of all time spent online is devoted to reading and responding to emails. As a marketing tool it is clearly has value – 77% of small businesses have reported email marketing increases their revenues and as a result, 85% plan to increase their use of email in 2013.

It’s also important to consider the role that SMS marketing can play. It’s estimated that 8,000,000,000,000 text messages were sent last year (yes, try saying that number!) and 90% of them were read within 3 minutes. With such a high open rate, it’s a great way to advertise promotions to your community or to send reminders – so long as you’ve got their permission to text them.

Of course, all of this takes time and that’s why we created Eventility. If you haven’t tried us out yet – Eventility brings all of this into one easy-to-use online platform, offering an effective way to manage and promote your business.

You can manage your contacts, organise and advertise events, run targeted promotions, manage your social media engagement, collect customer reviews, add your location to online maps, deliver SMS marketing and send emails with in-built tracking – all using one powerful tool – plus we can power your website too.

www.eventility.com/tour#place

Online Customer Communities

New Eventility Scan App Checks-in Tickets and Vouchers in Seconds

Eventility is pleased to announce our latest mobile app, Eventility Scan. Developed specially for organisers to simplify the process of validating event tickets at the door and vouchers at point of sale – It only takes seconds to check-in with Eventility Scan.

FeatureGraphic2

Eventility ScanThe Eventility Scan App lets you scan the barcode on Eventility tickets and vouchers. It confirms validity, records the check-in against your account and prevents the same ticket/voucher being used twice. The app supports multiple devices and managers so you can have more than one person working the doors.

Simply press the check-in button and Eventility Scanuse your device camera to validate tickets and vouchers. The Android app automatically installs a barcode scanner if needed. Scan the QR code and within a second we’ll validate whether it’s genuine and hasn’t been used before. You can then analyse all your check-in stats online.

The Eventility Scan app is available free on Google play to help make organising and promoting any event or offer really easy.

Android App

Coming Soon

Honourable Intentions – New Year Resolutions and How to Keep Them

New Year resolutions have been made since the beginning of time.  The ancient Babylonians made promises to their gods at the start of each year that they would return borrowed objects and pay their debts. The Romans began each year by making promises to the god Janus, for whom the month of January is named. In the Medieval times, the knights took the ‘peacock vow’ at the end of the Christmas season each year to re-affirm their commitment to chivalry.

It’s now getting close to the end of January, and the New Year and any resolutions we may have made seem like such a long time ago. We might have promised ourselves go to the gym more often, get up-to-date with the DIY, drink less, join a club, learn a new language or even fall in love.

So, did you make a resolution and keep it, or did you, like so many other people give up after a couple of weeks?

It’s pretty common at this time of year to find people breaking their New Year resolutions.  A 2007 study by Richard Wiseman at the University of Bristol involving 3,000 people found that 88% of those who set New Year resolutions failed, despite the fact that 52% were confident of success at the beginning.

Last year, an Interflora New Year resolution survey found that just 33% said they expected to keep their resolutions for the whole year, 56% were unsure and 11% said that they expected not to keep their resolution. Those sceptical ones were proven right, of the 39% who said they made a resolution in 2011, just 5% managed to keep theirs for 9-12 months. Over a third of last year’s resolvers lasted less than three months with their New Year aims.

What kind of resolutions do people make and break?

Year on year, the top resolutions don’t really change very much and according to the University of Scranton, USA, the top resolutions for 2012 were:

  • Lose weight
  • Getting organized
  • Spend less, save more
  • Enjoy life to the fullest
  • Staying fit and healthy
  • Learn something exciting
  • Quit smoking
  • Help others
  • Fall in love
  • Spend more time with family

Why are we so bad at keeping resolutions?

According to Forbes.com, some of the reasons New Year resolutions didn’t stick were:

1. Didn’t make a plan for itA lot of people forget that a resolution is really just a goal and it requires structure, otherwise, it’s just a wish.

2. Forgot the reasons why you were doing itMotivation matters and if you don’t know why the goal is important, it’s easy to drop.

3. Didn’t plan for setbacksNo one is perfect, we all fall off the wagon at some point. You need a plan for what to do when this happens and how you’ll get back on that horse.

4. Didn’t have a strong support network – Support is important with any goal, it’s important to surround yourself with people who believe in what you’re doing and want to see you succeed.

5. Took on too much too fastMany of us get a little over-keen around the New Year, we want to make huge leaps of progress overnight, but real growth is a slow and steady journey.

6. Weren’t accountable to anyoneit’s easy to get persuaded by that nagging negative voice inside your head that says you’re not cut out for this. An accountability partner helps keep you focused and on track, even when you think you’re ready to throw in the towel.

7. It wasn’t that important in the first placePerhaps you set a goal that others wanted you to set or one you felt you ‘should’ set. It’s easy to give up on something that never really mattered that much to you in the first place.

So, what are the hints for keeping your New Year resolutions?

1. Choose a goal that matters – Don’t do it for anyone else but you. If it’s not something you truly believe in, you’ll never succeed. Take some time out and reflect upon what you really want to achieve.

2. Avoid previous resolutions – Often re-visiting a past resolution sets you up for frustration and disappointment. Choose something new or approach an old problem in a new way. For example, instead of trying to lose 3 stone in weight, try exercising more.

3. Plan aheadLook for possible obstacles and prepare for how you’ll deal with them.

4. Take it one step at a time – Often people make the mistake of trying to achieve too much. The chances of success are greater when people channel their energy into changing just one aspect of their behaviour.

5. Recognize that things will get hard  – Unexpected obstacles will get the better of you but that’s no reason to give up completely, find ways to forgive yourself and keep motivated.

6. Gather your supporters  – Let them know what you’re doing and why and ask if you can count on them to help you reach your goal. Joining a club or group is a great way to get support from like-minded people and help spur you on when you feel like giving up.

So, if you want to improve your health consider doing classes – Aerobics, Zumba, Sh’bam and Pilates are popular ways to get fit and help lose weight. There’s also the group mentality, which is perfect for that extra ounce of moral support.

Want to meet new people and try something new? Then joining an existing activity group or club could be what you need.

Why not use Eventility.com, to set up your own sports or activity club or join an existing one – you can search for what’s on in your area. Eventility is free and really, really easy to use.

https://www.eventility.com/