How Social Media and Online Platforms Can Be Used Effectively in Event Organisation and Promotion – Part 2 – Part Two

International Confex 2013Following on from part 1 of Robin Brattel’s talk at the 30th anniversary International Confex show, here we conclude how social media and online platforms can be used effectively in event organisation and promotion.

Our first installment finished off by discussing the six stages of online community development and how you can identify them. Now, it’s important to understand the impact that guiding someone from being a ‘lurker’ to a ‘brand advocate’ can have when trying to organise and promote your event.

There are three stages of any event – the before, during and after. When used correctly, social media is an excellent tool that can be used for promotion, engagement and even extending the life of an event.

BeforeThis is the time when you are no doubt going to want to promote and raise awareness of your event. Social media can help you to:

  • Engage your audience and create chatter
  • Encourage social introductions through likes and shares
  • Target influencers you wouldn’t normally have access to
  • Increase success – people are 71% more likely to buy from a company if they have been referred to via social media

DuringWhilst your event is taking place you want to engage with your attendees as much as possible. There are a number of ways you can use social media during this time to actively encourage participation from everyone there:

  • Create a Twitter hashtag and encourage anyone tweeting about the event to use it
  • Maintain interest – good quality and interesting content is quick and easy to post and keeps you at the forefront of people’s minds
  • Go viral – competitions are a great way to encourage people to like and retweet content that will then be seen by their connections
  • Live streaming of the event can be watched by those who couldn’t attend and uploading highlights onto a YouTube video can be used for future promotions

AfterJust because your event is over it doesn’t mean that the hype has to die down. Social media is a great way of extending the life of your event and there are a number of ways you can ensure that people carry on talking about it:

  • Videos – with 800 million users on YouTube you potential audience is massive
  • Blogging – posting a write-up of your event is a great way to remind people about it, inform those who couldn’t attend and even create excitement about the next one
  • Photos – people love seeing photos and they are easy to notice and share on social media platforms
  • Ask for feedback – as well as finding out what people thought of your recent event, asking what they would like to see next time is a sure fire way to guarantee getting people through the door

By now, most people are familiar with Facebook, Twitter, LinkedIn and YouTube. However, there are also a number of other platforms available that are well suited to a number of different uses:

Flickr – this is a great place to upload photos before, during and after your event

Presdo.com – a good networking tool prior to your event

Corkboard.me – can be used for collaboration and sharing content

Sentiment140.com – one of the many sentiment tools you can use during your event

Coveritlive.com – a good way to curate content during your event

Eventility.coma great way to organise or promote your club, group, community or event. For more information about Eventility, please don’t hesitate to contact us.

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Updates to Eventility.com – New Live Feed, Scan App and Extras

We’ve released a new version of Eventility.com with some fantastic new additions to our service to help you organise and promote your clubs, groups and events with ease.
Live Feed   
Not only can you post messages and reach social networks with one click, but now the ‘live feed’ (formerly known as the message board) on your club and event pages means you can share more.
We’ve added support from embed.ly and Dropbox which means we turn almost any link you share into embedded images, videos, audio and rich media previews. So if you use Soundcloud, Spotify, YouTube, Vimeo, Flickr, Instragram, Slideshare, dropbox plus many more, you can share them on your feed.
It’s a great way to get people involved before, during and after your event.
 
 Scan App   
 
Our latest mobile app, Eventility Scan, has been developed specially for organisers to simplify the process of validating event tickets at the door and vouchers at point of sale – It only takes seconds to check-in your customers with Eventility Scan.
The scan app lets you scan the barcode on Eventility tickets and vouchers. It confirms validity, records the check-in against your account and prevents the same ticket/voucher being used twice. The app supports multiple devices and managers so you can have more than one person working the doors.
Eventility Extras 
 
We’ve simplified purchasing SMS and email bundles and extended the feature so that you can send SMS and tracked email directly to your contacts from your club/group/event/offer.
Texts are a brilliant way to drive footfall and to celebrate this release we’re giving away Bronze pack bundles of 100 SMS credits*
So login and head over to MyAccount/Extras to get up and running with SMS.
We hope you enjoy the new changes, so why not have a look around on Eventility and try out the new features.
We’d really love to hear what you think of the new changes or if you have any site requests, so contact us.
 
*To claim your free SMS bundle use the Promo Code: MemberList to receive a 100% Discount when you purchase a bronze pack of 100 SMS credits (RRP £10).